July 23, 2024
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GQ Magazine to Launch Its First NFT Collection Linked to Real-World Rewards

Access to a magazine subscription, goods, and live events will be available to owners of the first GQ3 collection.

The first non-fungible token (NFT) collection from men’s fashion magazine GQ will be made available, giving owners access to items, live events, and a magazine subscription.

The collection, titled “GQ3 Issue 001: Change Is Good,” consists of 1,661 NFTs that are connected to original works of art made by artists Chuck Anderson, REO, Kelsey Niziolek, and Serwah Attafuah. Each token entitles its owner to further benefits, including a membership to GQ magazine, a box of hand-selected GQ goods, a piece of special clothing, and admission to the April GQ3 party. Holders will also get priority access to upcoming releases and access to a private Discord channel.

Each artist produced more than 100 distinctive qualities, which were blended using an algorithm to produce the artwork in the series. The NFTs will cost 0.1957 ETH, or roughly $330, as a homage to the year GQ was established. On March 8, the collection will be released in stages, starting with an allowlist of GQ’s Discord’s active users.

GQ joins a number of established publications that have begun embracing Web3 with varying degrees of success. CNN, a cable news network, debuted its NFT marketplace Vault in June 2021 then shut it down in October 2022, leading some members of the community to claim that the platform pulled a fast one. The “TIMEPieces” NFT collection, which TIME Magazine started in September 2021 and features work by over 40 artists, has since amassed over 11,450 pieces.