The Bitcoin whitepaper goes fast, debuting in Formula 1 on a Kraken-sponsored Williams Racing team car. Williams Racing, a British Formula One team founded in 1977, and Kraken, a cryptocurrency exchange formed in 2011, announced a historic cooperation on March 28. The world’s top cryptocurrency platform was named the Formula One team’s first-ever Official Crypto and Web3 Partner.
The alliance intends to provide unique crypto and Web3 experiences to fans while also expanding Kraken’s reach to new institutional clients and enterprises via the Williams Racing network. According to the press release, this collaboration brings together two legendary businesses known for their dedication to innovation, ethics, and providing outstanding experiences to its fans and clients.
Kraken’s branding will be prominently featured on the FW45 halo and rear wing for the duration of the 2023 FIA Formula One World Championship season as part of the agreement. The Kraken emblem will also be seen on the driver race suits and team caps. KrakenNFT customer-owned digital collectibles artwork from top third-party NFT projects will be featured on the rear wing at select Grands Prix to further increase fan involvement.Â
Williams Racing and Kraken will also collaborate to create limited-edition race headwear.
Kraken will engage in selected Williams Racing fanzone events throughout the season, giving pop-up experiences in various cities on the calendar, in addition to the branding initiatives. The collaboration also includes ambitions to create content and experiences to educate and engage fans about the value and goal of cryptocurrency and Web3.
The recently announced collaboration has already drawn attention due to the inclusion of an excerpt from the Bitcoin whitepaper on the Williams Racing team vehicle. The Kraken logo, which is meant to represent the famous sea monster, combines words from Satoshi Nakamoto’s 2008 document. The logo incorporates the ‘Bitcoin: A Peer-to-Peer Electronic Currency System’ abstract, introduction, transactions, and timestamp server parts.
The Australian Grand Prix in Melbourne is in full gear as preparations for the upcoming Formula One event, with the main race scheduled for April 2nd. The four-day tournament drew a whopping 420,000 attendees in 2022, demonstrating the sport’s enormous appeal and fanbase.
