Black_background_logo_BitcoinWorld-removebg-preview
Dentsu Group (Courtesy: Twitter)
Latest News

Dentsu Joins Blockchain Consortium for Content Monetization

Dentsu Group (Courtesy: Twitter)
Dentsu Group (Courtesy: Twitter)

Dentsu has joined Japan’s Content Blockchain Initiative (JCBI), a consortium that aims to revolutionize the country’s media and content industry with distributed ledger technology (DLT), according to a Ledger Insights report on September 8, 2020.

Four more Japanese companies including Dentsu, Dentsu International Information Services (ISID), Avex Technologies and SingulaNet, have become members of the Japan Content Blockchain Initiative (JCBI).

Established in February 2020, the primary objective of the JCBI is to accelerate the growth of the Japanese media industry  by effectively managing copyright information with blockchain technology, creating new businesses that will boost the content industry and more.

Per sources close to the matter, the JCBI offers its members two main services: Card Hunter and C-Guardian. The Card Hunter service makes it possible for JCBI’s member firms to distribute their content via television programs, while the C-Guardian service, on the other hand, protects the copyright of digital content.

In addition to the service offerings of the JCBI, member organizations can also create their own unique services on the platform and make it accessible to other members of the consortium.

Crypto products and NFTs are unregulated and can be highly risky. There may be no regulatory recourse for any loss from such transactions. Crypto is not a legal tender and is subject to market risks. Readers are advised to seek expert advice and read offer document(s) along with related important literature on the subject carefully before making any kind of investment whatsoever. Crypto market predictions are speculative and any investment made shall be at the sole cost and risk of the readers.