Disney continues to introduce renowned IP to the world of non-fungible tokens through its long-standing NFT partner VeVe. Mickey Mouse NFTs, the latest release from the two, was unveiled this week.
It’s the latest in a long line of top-tier IP that’s on its way to becoming its own NFT. Let’s take a look at the most recent VeVe marketplace developments, as well as what we can expect from the future NFT.
Let’s take a look back at how we arrived at this point. It all started in June with a VeVe relationship with Marvel. The partnership between Marvel and VeVe is still growing, as the two are currently working on a Deadpool NFT release. However, the NFT collectable house has continued to develop its relationships since then, with a particular focus on its relationship with Disney.
Disney originally hinted at a fresh wave of NFT releases in October, as the entertainment behemoth looked to build on the success of its Marvel NFT releases by expanding its digital product offering. Even in that study, from less than 60 days ago, we got little information about what actual IP Disney was trying to grow into NFTs with. The historic property only recently revealed that it would be a part of Disney+’s latest campaign.
Then, in the weeks building up to Disney+ Day last month, VeVe and Disney began rolling out NFTs based on Star Wars and The Simpsons.
Now, for their latest release, ‘The Mickey Mouse NFT Collection,’ they’ve come out swinging with even more heavy hitters. ‘Steamboat Willie,’ the first series, portrays a black and white Mickey Mouse on a steamboat deck.
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