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According to FCA, 221 cryptocurrency companies have already broken the new UK promotion regulations.

“In the vast tapestry of financial regulations, the FCA has sounded its warning to a multitude of entities. Within this mosaic, some entities may raise eyebrows with their suspicious high-yield ventures, but interestingly, even reputable organizations have found themselves in the crosshairs.

Cryptocurrency-promoting entities have repeatedly breached the newly-minted crypto marketing rules of the United Kingdom. A startling 221 violations have occurred since these regulations came into effect in early October, as reported by the nation’s financial overseer.

In a statement released on October 25th, the U.K. Financial Conduct Authority (FCA) affirmed that despite the enforcement of crypto promotion guidelines on October 8th, companies persist in failing to furnish conspicuous risk advisories and comprehensive risk-related information. These transgressors boldly assert the safety, security, and simplicity of cryptocurrency use, all while sidestepping the looming perils.

The FCA’s litany of alerts regarding crypto-related matters has continued unabated. On October 9th, it issued a whopping 146 alerts in the mere 24 hours following the rollout of the new regulatory framework.

While a considerable portion of the FCA’s cautions appears to target dubious schemes enticing high-yield profits through cryptocurrency investments, it’s notable that even ostensibly legitimate enterprises have found themselves on the wrong side of the fence.

In an announcement dated October 10th, it was disclosed that the FCA had imposed limitations on Rebuildingsociety, a firm regulated by the FCA and endorsed by Binance for compliance with the new rules. This prompted Binance to cease the onboarding of new U.K. clientele.

The FCA conveyed its firm expectation that authorized entities responsible for greenlighting the financial promotions of cryptoasset firms maintain a sense of gravitas towards their regulatory obligations. In cases where this commitment wavers, decisive action will be taken.

The FCA also disclosed ongoing collaboration with social media platforms, app stores, search engines, domain name registrars, and payment providers to stymie and prevent the financial flow to outlawed promotions.

Under the aegis of the new guidelines, promotions related to cryptocurrency are only permissible when sanctioned or approved by FCA-authorized or regulated firms. These rules encompass all establishments, even those devoid of a U.K. presence.

In adherence to the regulations, such promotions must conspicuously display risk admonishments and eschew any encouragement of cryptocurrency investment. Practices common in foreign markets, such as referral bonuses and memes, are expressly banned or subject to stringent restrictions within the United Kingdom.

James Young, the Compliance Head at Transak, shared insights with Cointelegraph, characterizing the FCA’s regulatory framework as a substantial challenge for businesses. Nonetheless, he posited that it will foster consumer protection, potentially leading to exponential adoption within the market.”

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