The Coinbase QR code commercial during Super Bowl LVI between the Rams and the Bengals on Sunday may have been the most creative. The app crashed as a result of this.
During the game, the largest bitcoin exchange in the United States unveiled a new commercial that had nothing to do with any of its prior broadcast ads.
Among the celebrity glitz and eight-figure advertising budgets associated with Super Bowl commercials, someone always chooses the straightforward route.
A vivid QR code jumps from corner to corner of your television screen during the 60-second commercial, similar to how a DVD Video logo appears when a movie is paused for an extended period of time.
The one-minute commercial lacked the opulence and/or drama that one might expect from a commercial of this length. There were no individuals in it, and even the product’s name was missing. Guess how much Coinbase had to pay to get the attention of the audience with its ricocheting QR code? Approximately $13 million.
Individuals around the country were inspired to take out their iPhones and scan the code as a result of the campaign. During the Super Bowl, users who scanned the code were led to Coinbase’s advertising webpage.
Users that participate on Super Bowl Sunday will earn a free $15 Bitcoin, the crypto exchange stated on social media.
The deal is only available for a short period, with new customers having until February 15 to get the $15 discount.
Several reports circulated on social media shortly after the ad aired on Sunday afternoon. Then, claiming that Coinbase’s website had crashed, with the sudden influx of clients being blamed.
After its technical engineers throttled access earlier in the evening in response to the ad’s distribution. Also, Coinbase stated the website was back online.
Following the Coinbase QR code ad, the business had “more traffic than we have ever seen,”
That’s, according to Surojit Chatterjee, Coinbase’s Chief Product Officer, prompting a “short-term traffic pause.”
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