Paris Saint-Germain (PSG), the 2020 Champions League Finalist, and Sorare, the global fantasy football game, has signed a partnership to create digital collectibles of PSG players making it the 100th club to join Sorare
The UK ranks 5th in terms of total number of Sorare users, and number one in terms of total time spent on the platform per user, a reflection of the country’s appetite for Fantasy Football
The announcement comes as a first step in Sorare’s ambitious plans to partner with leading football teams and clubs in the UK, as its revenue increased twentyfold in the last 12 months
As part of this partnership with PSG, Sorare will gain the rights for ‘legendary players’ from 2013, including David Beckham
Paris, September 29th, 2020- Global Fantasy Football platform Sorare announces today that it officially launches in the UK, paving the way for significant partnerships with UK-based football teams
and clubs. Additionally, starting today and following PSG’s partnership with Sorare, collectors and gamers in the United Kingdom and elsewhere will now be able to freely buy, sell, and play with limited edition digital player cards of PSG players such as Neymar and Kylian Mbappé. This also includes historic players from 2013 such as David Beckham. Since its launch in early 2019, the platform has grown an average of 52% month on month, and today counts over 40.000 users worldwide.
Through organic growth alone, the UK has quietly grown into Sorare’s 5th largest market in terms of user base, sustained by a 70% month on month user growth in the country. The UK is also ranked the number one market as far as time spent on the platform, with an average of 1h25 mins per day per user. Sorare’s organic growth in the UK is a reflection of the country’s appetite for Fantasy Football, with Fantasy Premier League reaching close to 8million users, and more than doubling in the last 4 years. Today’s launch comes in response to the significant user demand from the market, and serves as an additional step in consolidating Sorare’s plans to secure partnerships with leading teams and clubs in the UK.
Nicolas Julia, CEO at Sorare, said: “We are delighted to officially launch in the UK today, getting Sorare one step closer to closing game changing partnerships with major teams and clubs in the country. The European Fantasy Football market was estimated at close to USD 900M per annum1 in 2018, and expected to double in the next five years. Expanding into more European markets early on in our growth is a strategic step for Sorare both in terms of market acquisition and brand recognition with users, football teams, and investors alike. With the inclusion of PSG to the platform, football fans in the UK and elsewhere will be able to leverage their football knowledge to play as a strategic manager and compete for rewards with skin in the game. PSG fans will be able to join the economy of their passions in a way that wasn’t possible before Sorare’s global fantasy football.“
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