Coca-Cola, or Coke, has launched the surprise NFT collection on Polygon (MATIC) on the occasion of Friendship day, intending to build on their fan loyalty.
On Sunday, Coca-Cola, a famous beverage company, announced that it would airdrop the new NFTs to existing NFT holders on the Polygon network.
Tafi, a business that develops digital avatars, produced these NFTs. The artwork is generated with a wide range of motion and color schemes and is shaped like the iconic coke bottle.
A New Take on Friendship Day
These NFTs were introduced keeping in mind the International Friendship Day celebrated on August 7.
And, to add a twist, Coke introduced a unique feature. For the NFT to unveil, users must share it with a friend.
In a press release, Coke stated, “as the community grows, digit digital collectible owners will gain access to rewards and perks, including Coke Studio-powered experiences, gaming events, and early access to Coca-Cola Creations limited-edition product launches.”
Pratik Thakar, Head of Global Creative Strategy, Coca-Cola, stated, “International Friendship Day—which launched our metaverse journey in 2021—is the perfect milestone opportunity to thank and celebrate the people who have joined us.”
He added, “We hope to strengthen and expand our ‘Real Magic’ community by building connections through various physical and virtual Coca-Cola experiences.”
This is not the first time!
The United Nations has declared July 30 as International Friendship Day this year.
To honor that, Coca-Cola revealed four distinctive Coca-Cola NFTs to be auctioned as a single “loot box” through the OpenSea online market.
Profits from the auction, open to all bidders, will support Special Olympics International, a longtime partner, and friend of Coca-Cola.
With dynamic motion, movement, and multisensorial aspects inspired by shared moments of friendship, the first collection of Coca-Cola NFTs reimagines some of the brand’s famous assets for the metaverse.
Oana Vlad, global senior brand director, Coca-Cola Trademark, said,” This has been a hyper-collaborative project demonstrating the power of working together quickly as a networked team.”