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CoinShares CEO: We Can Beat the Big Firms on Our Turf

The race to introduce Bitcoin spot exchange-traded funds (ETFs) by major investment firms is shaking the cryptocurrency investment landscape. While financial giants like BlackRock are making inroads into the crypto space, smaller crypto-native firms face existential questions about their future. The CEO of CoinShares, a prominent crypto investment firm, believes that specialized firms like his hold the advantage over heavyweight competitors.

Battle of Titans:

The surge of applications for Bitcoin spot ETFs, spearheaded by BlackRock and other renowned firms, presents a dilemma for crypto investment entities. The imminent entry of institutional investors into the crypto domain has stirred both excitement and concerns among industry players. The prospect of being overshadowed by larger, well-resourced competitors raises valid apprehensions.

Expertise and Specialization:

Jean-Marie Mognetti, CEO of CoinShares, asserts that his firm’s expertise and specialization in the crypto sector position them favorably against behemoths like BlackRock. Drawing an analogy, Mognetti likens BlackRock to a general practitioner in medicine, capable of providing basic services across the board but necessitating specialist consultation for intricate matters. In the realm of crypto, CoinShares claims to be the specialist, honing in exclusively on cryptocurrency investments.

Institutional Encroachment:

The recent filings for Bitcoin ETFs carry broader implications. They signify the encroachment of institutional investors into the crypto realm. While this maturation brings legitimacy and a structured market, it also poses a threat to smaller crypto-native firms that have catered to retail investors.

CoinShares’ Strategic Approach:

Despite the looming competition, CoinShares has strategically prepared for the institutionalization of crypto. The firm has engaged in dialogues with regulators, partnered with established financial names like Invesco and Nomura, and even founded a digital assets custody bank, Komainu. These initiatives underscore their commitment to shaping a credible crypto investment landscape.

Innovation: The Crypto Edge:

Mognetti emphasizes the role of innovation in the crypto world. Smaller and nimbler firms tend to have an edge in technical capability and rapid development, as highlighted by former Citigroup executive Itay Tuchman. CoinShares has exhibited innovation through the launch of staked crypto ETPs, enabling investors to share staking revenues.

A Journey Through Turbulence:

CoinShares’ roots trace back to 2013 when it pivoted from energy commodities to crypto. The firm’s journey has been marked by market turbulence, including the ICO craze and market downturns. Notably, the company reported losses due to exposure to projects like Terra and the collapsed exchange FTX. However, the firm has strengthened its risk management and reported increased revenue in subsequent quarters.

Charting the Future:

CoinShares is strategically transitioning from passive strategies to active asset management, catering to the growing demand for innovative investment avenues. With established research capabilities and a focus on both retail and institutional markets, the firm aims to navigate the evolving landscape successfully.

The surge of interest from major players entering the crypto space validates the trajectory chosen by CoinShares. While the entrance of financial giants may reshape the market, the specialized expertise and innovation demonstrated by crypto-native firms may be the key to weathering the storm and thriving in this evolving landscape.


Crypto products and NFTs are unregulated and can be highly risky. There may be no regulatory recourse for any loss from such transactions. Crypto is not a legal tender and is subject to market risks. Readers are advised to seek expert advice and read offer document(s) along with related important literature on the subject carefully before making any kind of investment whatsoever. Crypto market predictions are speculative and any investment made shall be at the sole cost and risk of the readers.