Merging the Best of Both Worlds
In the rapidly evolving landscape of cryptocurrency marketing, valuable insights from traditional advertising can pave the way for success. Despite operating at the technological forefront, crypto agencies can draw wisdom from the age-old strategies that have stood the test of time.
Mariah Haberman, VP and Communications Director at Barkley, offers advice that transcends both realms: “Make agency marketing an intrinsic part of your team’s routine and your company’s culture.” Integrating self-promotion into daily operations cultivates a natural prioritization of agency marketing.
Christian Jaekle, Marketing Director at Curiosity, emphasizes shifting the mindset towards self-promotion. Their philosophy revolves around blending brilliant work and vibrant culture, demonstrating that not everything has to be overly serious. When authenticity shines, the right clients, talent, and PR opportunities follow suit.
Standing out in the bustling cryptocurrency market is pivotal, where new coins emerge ceaselessly. Dan Eisenberg, CMO at Blue Chip, notes that engaging a professional to guide storytelling and media relations is critical. Reputation shouldn’t solely rely on creative campaigns, especially when not every month bears a newsworthy update.
Forming and nurturing relationships is a linchpin in advertising, and the cryptocurrency sector’s extensive user base demands an amplified focus on networks. Sam Zises, CEO at [L]earned Media, highlights leveraging press exposure and content marketing across all owned and earned media channels to stay top-of-mind.
Navigating Success in the Crowded Crypto Sphere
Britt Fero, Principal at PB&, underscores the significance of building relationships with journalists. This foundational step can yield substantial dividends, as publications often seek additional perspectives or subjects to explore. As Amanda Grover from HireInfluence suggests, seeking professional assistance can decide between a campaign’s success or failure.
Amid the crypto market’s volatility, cultivating enduring connections is vital. Adrian Owen Jones, Chief Growth Officer at ThreeSixtyEight, emphasizes community strength and resilience. Lasting relationships contribute not only to business growth but also to a legacy of positive change.
As Julia Linehan, CEO of The Digital Voice, advocates for a back-to-basics approach, she underscores the importance of clarity and authenticity. Agencies should stay true to their core identity and values in a complex world.
Authenticity is also recognized by Roberto Max Salas, President and Co-founder of Young Hero. Consistency in values and a unique agency model have been vital in their success, ensuring brand partners advocate for their hard work.
Summing it up, President Erica Coates at Mocean emphasizes meaningful agency marketing as a source of inspiration and information for clients and the press. In essence, success in crypto marketing mirrors traditional advertising: diligent self-promotion, relationship-building, professional storytelling, and a championing culture.
In this fusion of the old and new, crypto marketing agencies stand to gain valuable insights from the tried-and-true wisdom of traditional advertisers.