In the fast-paced world of cryptocurrency, even celebrity endorsements can turn sour. Recently, the X (formerly Twitter) account of the sensational rapper Doja Cat, real name Amala Ratna Zandile Dlamini, was reportedly compromised. The hackers used her platform to promote a meme coin named “DOJA,” which tragically led to investors losing over $1.6 million. Let’s dive into what happened and what you need to know to protect yourself from similar scams.
What Exactly Happened to Doja Cat’s X Account?
On a day that sent ripples through both the music and crypto communities, Doja Cat’s X account was hijacked. The perpetrators swiftly leveraged her massive following to pump a newly created meme coin called “DOJA.” According to Daily Trends, a source known for celebrity news updates, the promotion caused the meme coin’s market capitalization to skyrocket to a staggering $1.65 million. Imagine the frenzy!
However, this meteoric rise was short-lived. The value of “DOJA” coin plummeted dramatically. In a devastating turn of events for those who rushed to invest, the market cap crashed to a mere $16,820. This rapid deflation left many investors facing significant financial losses. Just like that, fortunes vanished.

A screenshot of the now-deleted scam post reveals a picture of Doja Cat in armor, accompanied by a commanding message urging followers to “buy DOJA or else.” Adding fuel to the fire, the hacked account also posted offensive messages aimed at rapper Iggy Azalea, who herself had launched a token named MOTHER last month. These aggressive tactics are common in such scams to create urgency and stir up social media buzz.
Doja Cat Denies Involvement: ‘It’s Not Me!’
Amidst the chaos and investor panic, Doja Cat was quick to distance herself from the scam. In a video statement, she vehemently declared, “It is not me. It is literally an imposter!” Her denial highlights the seriousness of the situation and the distress caused by these malicious actors impersonating public figures.
A Growing Trend: Celebrity Account Hacks and Crypto Scams
Unfortunately, Doja Cat is not alone. This incident is part of an alarming trend where cybercriminals are targeting celebrity social media accounts to promote fraudulent crypto schemes. Why celebrities? Because they have massive, trusting audiences ripe for exploitation.
Let’s look at some recent examples:
- Metallica: Just last month, the social media account of the legendary heavy metal band Metallica was also hacked. The hackers promoted a Solana-based meme coin, leading to a similar pattern of market cap inflation followed by a devastating crash. Fans, unfortunately, were caught in the crossfire.
- 50 Cent: Days before the Metallica hack, rapper 50 Cent’s X account was also compromised. Cybercriminals used his platform to execute a classic cryptocurrency pump-and-dump scam, again leaving unsuspecting followers with losses.
- Hulk Hogan: Remember the Hulkster? A Hulk Hogan-themed meme coin experienced a dramatic $15 million market cap plunge within minutes. This occurred after the wrestling icon allegedly deleted social media posts promoting the cryptocurrency, raising suspicions of a possible pump-and-dump orchestrated through his name.
These incidents share a common thread: hackers exploit the trust and influence of celebrities to lure investors into scams. The playbook is often the same: create hype, pump the price, and then dump the coins, leaving investors with worthless assets.
Why Are These Scams So Effective?
Several factors contribute to the effectiveness of these celebrity-linked crypto scams:
- Trust and Influence: Celebrities wield significant influence over their fans. A simple endorsement, even from a hacked account, can carry weight and persuade people to invest quickly without proper research.
- FOMO (Fear of Missing Out): The rapid hype generated around these meme coins plays on people’s fear of missing out on the next big thing in crypto. Scammers create a sense of urgency, pushing people to invest impulsively.
- Lack of Due Diligence: Many people, especially those new to crypto, may not understand the risks associated with meme coins or the importance of verifying information from official sources. They might blindly trust a celebrity endorsement, even if it seems out of character.
- Social Media Virality: Social media platforms like X amplify these scams rapidly. Fake posts and promotions can go viral within minutes, reaching millions of potential victims.
How to Protect Yourself from Celebrity Crypto Scams
Staying safe in the crypto world requires vigilance and a healthy dose of skepticism. Here are some actionable steps to protect yourself:
- Verify Information: Always double-check any crypto endorsement, even if it appears to come from a celebrity you trust. Look for official announcements from the celebrity’s verified accounts or their management. If it seems too good to be true, it probably is.
- Be Wary of Urgency: Scammers thrive on creating a sense of urgency. Be suspicious of posts that pressure you to invest immediately or risk missing out. Take your time to research before investing in any cryptocurrency.
- Research Meme Coins: Meme coins are inherently volatile and often lack fundamental value. Understand the risks involved before investing in them. Look beyond the hype and assess the project’s legitimacy and team.
- Check for Official Channels: Legitimate crypto projects usually have official websites, whitepapers, and active developer communities. Look for these and verify their authenticity.
- Report Suspicious Activity: If you encounter a suspicious post promoting a crypto coin from a celebrity account, report it to the social media platform immediately. This helps protect others from falling victim to the scam.
- Use Common Sense: If a celebrity suddenly starts promoting a random meme coin out of the blue, especially if it’s accompanied by unusual or aggressive language, it’s a major red flag. Trust your instincts.
Key Takeaways
The Doja Cat X account hack is a stark reminder of the dangers lurking in the crypto space and on social media. Here are the crucial points to remember:
- Celebrity social media accounts are increasingly being targeted for crypto scams.
- Meme coins promoted through hacked accounts can lead to significant financial losses for investors.
- Always verify information and be skeptical of unsolicited crypto endorsements, even from celebrities.
- Protect yourself by doing your own research, being wary of urgency, and reporting suspicious activity.
In the digital age, staying informed and cautious is your best defense against scams. Don’t let the allure of quick riches cloud your judgment. Always prioritize safety and due diligence in the volatile world of cryptocurrency.
Disclaimer: The information provided is not trading advice, Bitcoinworld.co.in holds no liability for any investments made based on the information provided on this page. We strongly recommend independent research and/or consultation with a qualified professional before making any investment decisions.

