Tech giant Google has announced a new policy aimed at supporting blockchain-based content on its Play Store. The policy will require content such as non-fungible tokens (NFTs) and other blockchain-based apps to comply with specific guidelines in order to remain on the platform. Google’s primary objective is to ensure user safety while fostering innovation and creativity within the blockchain ecosystem.
In a statement, Google emphasized its commitment to providing a safe environment for its users. The “Blockchain-based Content Policy” will focus on content that involves “tokenized digital assets secured on a blockchain.” Developers will be required to explicitly disclose if their apps or games involve the sale or earning of tokenized digital assets, such as NFTs. This declaration can be made through the “Financial Features declaration form” on the Play Console’s App Content page.
Furthermore, developers will be prohibited from promoting or glamorizing potential earnings from playing or trading activities within their apps. The policy aims to prevent misleading or deceptive practices that may misrepresent the true value or purpose of tokenized digital assets.
The policy also addresses NFT gamification, stating that gamers cannot exchange NFTs purchased in-game for real-world monetary value. Instead, the policy suggests that these NFTs should be used within the game to enhance the user’s experience or advance their progress.
Google provided examples of scenarios where developers may inadvertently violate the policy. For instance, creating apps that sell bundles of undisclosed NFTs or developing pay-to-play social casino games that reward NFTs would be considered non-compliant.
The rollout of the new policy is scheduled to begin later this summer with a limited number of developers testing the experience. A broader launch is planned for the end of the year.
Google’s initiative to establish guidelines for blockchain-based content on the Play Store demonstrates its commitment to user protection and fostering a secure environment. By striking a balance between innovation and safety, Google aims to support the growth and development of blockchain technologies within its platform.
