Inter Milan has inked a partnership deal with blockchain firm Zytara Labs, Italy’s defending soccer champion. This agreement intends to offer access to crypt goods for members of the Club’s mobile app. Additionally, allow Inter to produce digital souvenirs for supporters worldwide.
Inter Milan x Zytara
The Multiannual Product Partnership Agreement of €85 million (USD100 million) was unveiled Thursday. Additionally, with assistance from Digitalbits Foundation, FC Internazionale Milano and Zytara Labs.
Zytara will become Inter’s “official global digital banking partner,” and the Club’s “official global cryptocurrency” will be digital bits (XDB). Fintech is building and connecting the inter-mobile app with its digital banking services that enable customers to access crypto-based goods. Inter’s home game passes will be the primary selling factor.
Additionally, the Italian soccer powerhouse intends to adopt the XDB token for crypto payments at the stadium. Moreover, to use its physical and online businesses across Milan. The partners disclosed they are trying to make the Digitalbits blockchain available to the countless Nerazzurri fans worldwide for their digital player cards and non-fungible tokens (NFTs). Alessandro Antonello, Inter Corporate CEO, remarked:
“While digital-first experiences are vital for all sports clubs, our partnership aims higher. By leveraging Zytara digital banking and blockchain technology, we will be able to enhance our global reach towards younger and digital-savvy audiences.”
Jerseys With Crypto Logo
The Digitalbits brand will become the new sponsor of the European soccer club in compliance with the cooperation agreements. Moreover, in all official national and international matches, the Inter jerseys for men’s and women’s senior teams and the PrimAvera and youth groups will show the crypto logo. Additionally, Al Burgio, Zytara’s founding and blockchain digital bits notes:
“Our collaboration will position Inter as one of the most technologically advanced and forward-thinking clubs in the world. We’re thrilled to partner with the reigning Italian champions and a club with such a rich history.”
The debut of the Inter Zytara cooperation will take place at the end of this month with a special edition of Nerazzurri good. The deal gives Inter supporters the chance to acquire crypto using the XDB token.
However, in the Italian football Lega Series, this is not the first of its sort. At the beginning of August, the competitor of Inter’s town, AC Milan, signed a long-standing Bitmex relationship that placed the emblem on the Milan shirts of crypto exchange. Moreover, Bitmex became the “official trading sleeve” associate of the Club.