Karamo Brown launches Kē, a wellness app with an AI clone of himself

Karamo Brown, best known as the culture and life coach on Netflix’s ‘Queer Eye,’ has entered the wellness technology space with the launch of Kē, a new app that combines personalized fitness, nutrition, and mental health tools with an artificial intelligence-powered digital clone of himself. The app, developed over the past 18 months, reflects Brown’s own journey through sobriety, fitness, meditation, and personal growth.

What Kē offers

Kē is designed to be a comprehensive wellness companion. Users receive personalized fitness plans that adapt to their existing equipment and schedules, along with nutrition guidance that suggests meal plans based on ingredients already in their home. An AI chatbot allows users to request adjustments to their plans in real time. Each workout includes guided instructional videos to ensure proper form.

On the mental health side, the app includes a meditation section with videos targeting specific emotions, such as stress or anxiety. A community feature connects users in support groups centered on shared experiences like sobriety or wellness discussions.

The AI Karamo feature

The most distinctive element of Kē is ‘AI Karamo,’ a digital version of Brown that users can interact with for real-time advice delivered in his voice. Powered by the AI startup Delphi, the clone is trained on a broad set of Brown’s public material, including interviews, podcast episodes, and other recorded content. Delphi also created a similar digital clone for Arnold Schwarzenegger.

Brown told Bitcoin World that even his best friend and sister use the AI clone when they cannot reach him directly. He emphasized that the tool is not intended to replace human relationships. ‘If someone is struggling with a sensitive issue, it can direct them toward appropriate resources and remind them to seek support from real people in their lives,’ Brown said. ‘At the end of the day, this is meant to be a tool that helps people reflect, learn, and grow, and it’s not a substitute for human connection.’

Safety and data considerations

Brown noted that a team of humans oversees the app to keep interactions safe. However, users should be aware that conversation data shared with the AI feature is also shared with Delphi, making it advisable to avoid disclosing sensitive personal information. Brown acknowledged his initial skepticism about AI but said that seeing Delphi’s thoughtful approach changed his perspective.

Broader context: celebrities and AI

Kē enters a growing market where celebrities are increasingly embracing AI. Stars like Matthew McConaughey and Michael Caine have partnered with ElevenLabs to license their voices for digital replicas. At the same time, many public figures have expressed concerns about unauthorized use of their likenesses and voices, and about fans forming one-sided emotional attachments to celebrity chatbots. Brown’s approach positions the technology as a supplement to, rather than a replacement for, real-world support.

Pricing and availability

Kē is available now on iOS and Android. The subscription costs $14.99 per month after a three-day free trial. Delphi has indicated that future updates will introduce agentic capabilities, allowing AI Karamo to perform tasks on users’ behalf, such as automatically adjusting workout plans based on advice given during a conversation.

Conclusion

Karamo Brown’s Kē app represents a notable intersection of celebrity branding, wellness, and artificial intelligence. While it joins a wave of AI-powered personal development tools, its reliance on a well-known public figure’s persona and voice sets it apart. The app’s success will likely depend on how well it balances personalization with privacy, and whether users find genuine value in talking to a digital version of a TV life coach.

FAQs

Q1: What is the Kē app?
Kē is a wellness app created by Karamo Brown that offers personalized fitness plans, nutrition guidance, meditation videos, community support groups, and an AI chatbot version of Brown himself.

Q2: How does the AI Karamo feature work?
Users can speak or text with a digital clone of Karamo Brown that provides real-time advice in his voice. The clone is trained on Brown’s public interviews, podcasts, and other recorded material using technology from the AI startup Delphi.

Q3: Is my data safe when using the AI feature?
Conversation data shared with the AI clone is also shared with Delphi. Brown says a human oversight team monitors interactions, but users are advised not to share sensitive personal information.

Q4: How much does Kē cost?
The app costs $14.99 per month after a three-day free trial. It is available on both iOS and Android.