The company that is responsible for the immensely popular NFT project Moonbirds has big plans to grow its brand and expand its partnerships beyond the realm of Web3-native audiences.
LAS VEGAS — CEO Kevin Rose made the announcement at the Consumer Electronics Show (CES) in Las Vegas on Friday that the United Talent Agency (UTA) has signed PROOF, the company that is responsible for the widely popular non-fungible token (NFT) collection Moonbirds.
PROOF will receive assistance from UTA, one of the big three talent agencies in Hollywood, in expanding its reach through a variety of partnership arrangements.
Rose stated in a tweet that “we’ll be focused on partnerships that extend Moonbirds far beyond our existing Web3 audience, transforming Moonbirds into a global brand.” “We’ll be focused on partnerships that extend Moonbirds far beyond our existing Web3 audience,”
Rose tweeted, “We’re already working on upcoming partnerships we know you’re going to love and couldn’t be more excited to kick off 2023 with a bang.” “We’re already working on upcoming partnerships we know you’re going to love.”
According to a statement made by UTA to CoinDesk, the partnership will assist Rose in expanding into “brand partnerships, merchandising, licencing, sponsorships, and more,” as well as creating new opportunities in film, television, and publishing, amongst other verticals.
Under the direction of Lesley Silverman, who serves as the head of the agency’s Web3 division, the talent agency based in California has been expanding its Web3 portfolio by signing the NFT projects CryptoPunks and Deadfellaz, as well as the NFT artist Diana Sinclair. As part of a partnership with the investment company Investcorp, UTA announced in October that it would increase its investments in Web3 startup companies.
When CoinDesk reached out to Rose for comment, she did not immediately respond.
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