OpenAI’s rumored AI smart speaker could cost $300–$400, says Bloomberg

OpenAI’s long-rumored AI-powered smart speaker, developed in partnership with Jony Ive’s design studio LoveFrom, may retail for between $300 and $400, according to a new Bloomberg report. The device, described as a “physical manifestation” of ChatGPT, is expected to feature a donut-shaped design with a premium metal build and distinct moving parts, sources familiar with the matter told Bloomberg.

What we know about the device

Bloomberg’s report, published August 6, 2026, reveals that the device is being designed to be portable, allowing users to move it around the home, such as from a bedside table to a kitchen counter. It will be constructed from high-quality metal, giving it a premium look that aligns with the reported price point. The inclusion of “moving parts” is a notable detail, though its function remains unclear.

At $300–$400, the speaker would be significantly more expensive than typical smart speakers. For comparison, Amazon’s Echo lineup ranges from $40 to $240, with the higher-end models offering displays and better audio. Apple’s HomePod, which starts at $299, is the closest competitor in terms of premium pricing.

Why OpenAI is entering the hardware market

OpenAI’s move into hardware is part of a broader strategy to integrate ChatGPT into users’ daily lives beyond screens. The device is expected to offer a conversational interface that can answer questions, control smart home devices, and provide assistance in a more natural, ambient way.

However, the smart speaker market has historically been challenging. Many devices are sold at or near cost, with companies relying on ecosystem lock-in and services for revenue. OpenAI’s high price point could limit adoption, but it may also signal a focus on premium quality and a different business model.

Partnership with Jony Ive

The collaboration with LoveFrom, founded by former Apple design chief Jony Ive, suggests a strong emphasis on aesthetics and user experience. Ive’s involvement has fueled speculation about a device that could rival Apple’s HomePod in design and functionality. The device is expected to launch in 2027, according to Bloomberg.

Legal and market challenges

OpenAI’s hardware ambitions are not without obstacles. The company is currently facing a lawsuit from Apple, which accuses OpenAI of stealing trade secrets related to hardware development. OpenAI has denied the allegations, and the case is ongoing.

Additionally, breaking into the smart speaker market will require competing with established players like Amazon, Google, and Apple, all of which have deep integrations with their respective ecosystems. OpenAI’s device will need to offer compelling reasons for consumers to choose it over these alternatives.

Conclusion

OpenAI’s reported smart speaker represents a bold step into consumer hardware, backed by a premium design and a strong brand. While the $300–$400 price point may be a hurdle, the device’s unique features and partnership with Jony Ive could carve out a niche. As development continues, more details will likely emerge, but for now, the device remains a promising yet uncertain venture for OpenAI.

FAQs

Q1: When will the OpenAI smart speaker be released?
According to Bloomberg, the device is expected to launch sometime in 2027.

Q2: What will the OpenAI smart speaker look like?
It is reported to be donut-shaped, made of high-quality metal, and designed to be portable around the home.

Q3: How much will the OpenAI smart speaker cost?
Bloomberg reports the price could be between $300 and $400, which is higher than most current smart speakers.