The new integration makes the NFT process easier for both buyers and sellers.
On Thursday, Shopify (SHOP) expanded its non-fungible token (NFT) integration, enabling its millions of merchants to start designing, minting, and selling Avalanche NFTs.
According to a press release, storefronts can sell NFTs with “minimal technical knowledge” by using the Venly Shopify merchant app. Merchants’ NFTs are “automatically converted into products” that can be displayed and purchased on their storefronts. Furthermore, buyers are not required to have an existing cryptocurrency wallet and will instead receive an email containing a link to a newly created blockchain wallet.
“The integration makes it simple to navigate Avalanche NFT sales from initial design to final distribution,” said John Nahas, vice president of business at Ava Labs, the Avalanche blockchain’s developer.
In July 2021, the e-commerce giant launched its first NFT integration, allowing merchants to sell NFTs directly from their stores rather than through third-party marketplaces. Furthermore, the platform released an NFT collection in collaboration with the NBA’s Chicago Bulls.
Venly claims that Shopify owners can earn royalties on secondary NFT transactions via the Venly Market.
“Our expanding blockchain ecosystem demonstrates our commitment to assisting merchants as they sell NFTs directly through their storefronts, helping to further grow participation in Web3 and expand what’s possible in commerce,” said Christina Lomazzo, Shopify’s blockchain ecosystem lead.
Shopify is the latest in a long line of mainstream platforms to embrace digital collectibles. Instagram and its parent company Meta have recently begun minting and selling NFTs to a select group of digital creators, while Reddit has successfully launched its NFT marketplace.