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Adidas remains committed to the metaverse, launching NFTs as other brands exit As interest in NFTs and the metaverse has cooled, many companies that ventured into these digital spaces are stepping back, with key figures either exiting or shifting their focus. A recent high-profile withdrawal includes the termination of Starbucks Odyssey's Web3 project. Adidas is bucking this trend by staying active in the metaverse through its recent partnership with the move-to-earn application STEPN. They have launched 1,000 NFTs representing Adidas sneakers on the Solana blockchain. These digital assets, necessary for participating in STEPN’s reward-earning activities, debuted at 10,000 GMT each, or approximately $2,400 at current exchange rates. Evgeniy Medvedev leads Adidas' efforts in Web3, bringing experience from his previous role at NFT company Rarible. Meanwhile, the brand was also featured in "Crypto The Game," a Web3 survival game show in which Adidas tracksuits were up for grabs in a special challenge. Justin Sun, founder of TRON, has been in the news for a new music release—a collaboration with famed composer Hans Zimmer. This comes amid legal scrutiny from the SEC, which is pursuing Sun for alleged securities violations. The collaboration, described as a landmark union of blockchain and musical creativity, was inspired by a detailed conversation between Zimmer and Sun early last year. In other industry news, Bitcoin’s digital art sales surged to around $24 million just before halved, significantly outpacing Ethereum. Meanwhile, PayPal is making changes. Effective May 20, it will exclude NFTs from its Purchase Protection Program. Additionally, the NFT marketplace Magic Eden is gearing up for a new partnership with the blockchain Base on April 25. Lastly, the controversial end to "Crypto The Game" saw one participant leave with 80 ether.
Crypto News

Adidas Defies Metaverse Exodus: Doubles Down on NFTs as Other Brands Retreat

Is the metaverse losing its shine? You might think so. We’re seeing big names pump the brakes on their Web3 adventures, and the.

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FTX Offloads Solana at 62% Off, Earns $2B, Render Rival's Investment Spike
Press Release

FTX Offloads Solana at 62% Off, Earns $2B, Render Rival’s Investment Spike

With all kinds of events happening in the crypto market, the latest one includes a massive Solana offloading by FTX. This transaction comes.

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Solana NFTs Cracks $5 Billion In Sales
Crypto News

Solana NFTs Crack $5 Billion in Sales: Analyzing the Explosive Growth

Are you ready to dive into the booming world of Solana NFTs? Buckle up, because the numbers are staggering! Solana’s NFT ecosystem has.

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Former Yuga Labs CEO, Greg Solano, Reclaims Role, Boosting Price Floors Of These NFTs
Crypto News

Greg Solano Reclaims CEO Role at Yuga Labs, Boosting NFT Price Floors

The NFT world is buzzing with the return of a familiar face! Greg Solano, the co-founder of the Bored Ape Yacht Club (BAYC),.

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SBI Holdings Announces Plan To Launch NFTs On XRP Ledger
Crypto News

SBI Holdings to Launch EXPO 2025 NFTs on XRP Ledger: A Deep Dive

Get ready for a fusion of finance, technology, and global events! Japanese financial giant SBI Holdings is making waves in the crypto space.

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Solana Under Attack: Sophisticated Hackers Target Booming Ecosystem – Are Your SOL and NFTs Safe?
Crypto News

Solana Under Attack: Sophisticated Hackers Target Booming Ecosystem – Are Your SOL and NFTs Safe?

The Solana blockchain is buzzing. Fueled by the impressive resurgence of its native token SOL and the explosive popularity of memecoins, the ecosystem.

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Stealing NFTs and Digital Collections Becomes A Crime In China
Reviews

The Evolution Of NFTs: A Comprehensive Analysis Of 2023 And A Look Ahead To 2024

  The cryptocurrency industry has been debating non-fungible tokens (NFTs) for a few years. NFTs have shown to be a powerful force in the Web3.

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China Embraces NFTs And Blockchain Technology Despite Crypto Ban, Is China Loosening Its Strict Ban On Cryptocurrency Trading.
Crypto News

China’s Crypto Paradox: Banning Crypto Trading, Embracing NFTs and Web3 Innovation

Is China sending mixed signals about crypto? On the one hand, the nation maintains a firm stance against cryptocurrency trading. On the other,.

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Ommniverse: Making NFTs and FNFTs More Accessible and Valuable
Press Release

Ommniverse: Making NFTs and FNFTs More Accessible and Valuable

Ommniverse is changing the way people think about and use NFTs (non-fungible tokens) and FNFTs (fractional NFTs). They do this by using two.

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NFTs Worth $1.5m Stolen From Flooring Protocol In A Cyberattack Exploit
Crypto News

Flooring Protocol Suffers Cyberattack: Millions in NFTs Stolen in Latest Exploit

In the fast-evolving world of NFTs, where digital art meets decentralized finance, even platforms designed to enhance liquidity can become targets. Recently, Flooring.

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