Threads is testing a new Meta AI integration that functions similarly to X’s Grok, allowing users to invoke an AI assistant directly within conversations. The feature is currently in beta testing in Malaysia, Saudi Arabia, Mexico, Argentina, and Singapore.
How the Feature Works
Users with public accounts will be able to mention Meta AI in a post or reply to request additional context. Meta confirmed to Bitcoin World that the feature is designed to help people gain real-time understanding of trends and breaking stories, as well as receive recommendations, all without leaving the app.
For example, users can ask questions like, “why are people talking about the World Cup this month?” or “how are the Knicks doing in the playoffs?” Meta AI will then respond as a public reply authored by the @meta.ai account, using the same language as the original post.
Positioning Against X’s Grok
The integration positions Threads as more than a platform for discussing news and trends — it aims to become a destination for information and recommendations within the app itself. This mirrors the role Grok plays on X, where users frequently ask the AI chatbot to verify information or explain topics.
However, giving an AI chatbot such visibility carries risks. X faced backlash when Grok generated posts praising Hitler. Meta AI has stronger safeguards in place, but it remains to be seen whether it will avoid similar issues.
User Controls and Privacy
Meta notes that users who wish to see fewer Meta AI replies can mute @meta.ai, use the “Not interested” option on any Meta AI post, or hide a Meta AI reply that appears directly on their own post. The company plans to learn from early feedback and refine the experience before expanding it to more regions.
Why This Matters
This test signals Meta’s intent to deepen AI integration across its social platforms, competing directly with X’s Grok feature. For users, it offers a way to get quick, contextual information without switching apps. For the industry, it raises questions about content moderation, AI safety, and the role of AI in public discourse.
Conclusion
Threads’ Meta AI integration is a significant step toward blending social networking with AI-powered information retrieval. While the beta phase will test functionality and safety, the outcome could shape how social platforms handle real-time AI assistance in the future.
FAQs
Q1: How do I use Meta AI on Threads?
Users with public accounts can mention @meta.ai in a post or reply to ask questions or request context. Meta AI will respond publicly in the same language as the post.
Q2: Is the feature available globally?
No. It is currently in beta testing in Malaysia, Saudi Arabia, Mexico, Argentina, and Singapore. Meta plans to expand after gathering feedback.
Q3: Can I block or mute Meta AI replies?
Yes. You can mute @meta.ai, use the “Not interested” option, or hide a Meta AI reply on your own post.
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