Time Magazine, one of the world’s most iconic media brands, has announced a partnership with Crypto.com to begin accepting cryptocurrency payments for its digital subscriptions. This marks another significant step in the adoption of digital assets, offering readers the option to pay using crypto while earning a 10% cashback on purchases.
Key Details of the Partnership
Subscription Offer
- Price: Digital subscription costs approximately $49.
- Availability: Currently available in the United States and Canada, with a global rollout planned for July 2021.
- Benefits: Subscribers using cryptocurrency through Crypto.com can earn 10% cashback.
Time’s Leadership Speaks
- Keith Grossman, President of Time:
- Described the partnership as a move toward innovation and an opportunity to expand Time’s subscriber base.
- Bharat Krish, Chief Technology Officer:
- Called crypto payments “the next phase” of Time’s digital evolution.
- Highlighted the importance of embracing new technologies to drive transformation.
Time Magazine: A Leader in Digital Innovation
Time has been actively embracing digital assets this year, signaling its belief in the growing adoption of cryptocurrencies. With an audience of over 100 million globally, the partnership with Crypto.com further cements Time’s position as an innovator in the media landscape.
Crypto.com’s Vision and Role
Crypto.com’s Mission
Kris Marszalek, Co-Founder and CEO of Crypto.com:
- Stated that the partnership aligns with Crypto.com’s mission to accelerate the world’s transition to cryptocurrency.
About Crypto.com
- Founded: 2016.
- Customers: Over 10 million users globally.
- Products:
- Crypto.com Visa Card: The largest cryptocurrency card program.
- NFT Marketplace: A premium platform featuring art, entertainment, and sports.
- Headquarters: Hong Kong.
- Workforce: Over 1,000 team members.
- Core Values: Security and privacy, being the world’s first cryptocurrency company to meet global standards.
What This Means for Digital Asset Adoption
Time Magazine’s adoption of cryptocurrency payments is a significant milestone for the media industry and reflects a broader trend:
- Increasing Trust in Crypto: As trusted global brands like Time adopt digital assets, public confidence in cryptocurrency grows.
- Expanding Crypto Use Cases: The ability to pay for everyday services, such as magazine subscriptions, underscores the practicality of cryptocurrency in daily life.
- Global Expansion: The planned worldwide rollout of crypto payment options highlights the scalability of this technology.
Conclusion
The partnership between Time Magazine and Crypto.com represents a pivotal moment in the integration of cryptocurrency into mainstream services. As Time continues to innovate and Crypto.com accelerates its mission to make crypto accessible, this collaboration sets a strong precedent for other global brands to follow suit.
To learn more about the innovative startups shaping the future of the crypto industry, explore our article on latest news, where we delve into the most promising ventures and their potential to disrupt traditional industries.
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