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What is Google’s BARD AI and Why It Remains Popular in Indonesia?

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  • August 27, 2025
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What is Google's BARD AI and Why It Remains Popular in Indonesia?

BARD AI model, now known as Gemini, has solidified its position as a leading conversational AI. This content explains what Gemini is and why its popularity has surged and been sustained in Indonesia, particularly among students and professionals. The key reason for its success is its seamless integration into the Google ecosystem and its tailored approach to the local market.

What Was Bard? The Predecessor to Gemini

Bard was Google’s initial experimental AI chatbot, first launched in March 2023. It was designed as a direct competitor to OpenAI’s ChatGPT. Initially powered by the LaMDA and later PaLM 2 language models, Bard’s core capabilities were:

  • Generative Text: Could produce natural, conversational responses.
  • Real-time Web Access: A key differentiating feature was its ability to access and summarize information from the internet in real-time, leveraging Google Search.
  • Multilingual Support: It quickly expanded its language support to over 40 languages, including Indonesian, which was crucial for its early adoption in the region.

 

Why Is Gemini (formerly Bard) So Popular in Indonesia?

The rebranding from Bard to Gemini in February 2024 marked a significant upgrade to a more powerful, multimodal platform. This transition, combined with strategic local initiatives, has cemented its popularity in Indonesia.

  • Deep Google Ecosystem Integration: Gemini’s seamless integration with widely used Google products is a major draw. Users in Indonesia can leverage its power directly within apps like Google Search, Gmail, and Google Docs, streamlining their daily workflows for work and study.

Strategic Local Market Focus: Google has actively promoted Gemini’s adoption in Indonesia. This includes:

  1. Early Availability: Gemini and its predecessor were launched with Indonesian language support early in their rollout.
  2. Educational Initiatives: Google has offered free upgrades to its Gemini Pro plan for students, providing access to its most advanced models and additional features. Programs like the “Gemini Academy” have also trained over 200,000 teachers on how to effectively use AI in the classroom.
  • Enhanced Multimodal and Versatile Capabilities: The Gemini platform is more advanced than its predecessor. It can process and generate a variety of data types, including text, code, images, and video. This makes it a highly versatile tool for creative and research-based tasks.
  • Active Developer Community Support: Google actively fosters a local ecosystem for Gemini by hosting events like the “Gemini in Action Roadshow” in Jakarta. These events provide developers with practical, hands-on experience, leading to a growing number of locally developed applications powered by Gemini.

Conclusion: The Strategic Importance of Localized AI

The sustained popularity of Gemini in Indonesia demonstrates the strategic importance of tailoring AI solutions to local markets. By focusing on deep product integration, multi-language capabilities, and a strong emphasis on education and developer engagement, Google has successfully positioned Gemini as a vital tool for a massive user base. The platform’s ability to assist with everything from academic research to creative projects makes it indispensable in a rapidly digitizing society.

Disclaimer: The information provided is not trading advice, Bitcoinworld.co.in holds no liability for any investments made based on the information provided on this page. We strongly recommend independent research and/or consultation with a qualified professional before making any investment decisions.

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