On the 5th, Ground X, a blockchain technology subsidiary of Kakao, made an announcement that it would work with E-Mart 24 to establish a “wondoongi NFT” and promote non-fungible tokens (NFT) via collaborative marketing. This will be done in conjunction with the introduction of the “wondoongi NFT.”
From the 18th to the 23rd, you will be able to buy Wondoongi NFTs via Clip Drops, a digital art NFT distribution service operated by Ground X. These Wondoongi NFTs were manufactured using 7,272 pieces of 10 different sorts utilizing the Emart 24 brand character ‘Wondoongi.’ Customers of E-Mart 24 are eligible for perks via Wondongi NFT, such as frequent coupon discounts.
GRID is an NFT partnership that is being pushed by Ground X. The initial project of GRID is Wondungi NFT. Beginning with this endeavor, Ground X intends to develop use cases for NFTs in the context of enterprises and work toward popularizing them in daily life.
Kim Tae-geun, who is in charge of the Ground X business group, said that “(Via the Grid Project), which is built on Klip, a digital asset wallet, we can combine Emart24’s NFTs and distribution channels, and develop a community with customers through real-life advantages.”
In the meanwhile, the two businesses are working together to organize a pre-gift event that will take place before to the actual sale. Customers who come to the E-Mart 24 KakaoTalk Plus Friends pop-up shop on the 9th and the E-Mart 24 Hwaseong pop-up store on the 10th will be eligible to get one of a total of 20,000 planet NFTs at no cost. Users who already own planet NFTs are added to a “whitelist” that allows them to acquire cone NFTs.