Across the Nordics and wider European market, gaming regulation is undergoing significant change, with new licensing frameworks, strengthened enforcement and evolving approaches to market oversight reshaping the industry. These developments will be central to the 8th annual Scandinavian & Nordic Gaming Show (SNGS) 2026, which will be held on 22 – 23 October at the Radisson Blu Scandinavia Hotel in Copenhagen, Denmark, where regulators, operators, providers and investors will examine what these changes mean for the market.
Among the major changes taking place across the region are Finland’s preparations to open its market under a new licensing framework, Sweden’s strengthening of its regulatory approach, Denmark’s continued refinement of its oversight, and Norway’s stepped-up enforcement. With reform discussions also progressing in markets including Iceland and Ireland, these developments are creating new considerations around market access, compliance, channelisation and sustainable growth.
Highlights on the Agenda
Day 1 | Thursday, 22 October 2026
- The Future of iGaming in Europe: Trends, Tensions, and Game-Changing Opportunities
- Regulation in Motion: UK Fees, Global Tax Shifts, and Platform Controls
- Sweden and Denmark: Two Neighbours, Two Regulatory Paths
Day 2 | Friday, 23 October 2026
- From Land-Based to Online: Sweden’s Casino Exit
- Winning Early in Finland’s New Regime
- The Nordic Vision: From Channelisation Gaps to Global Leadership
What the Region’s Industry Leaders Will Be Covering
Representing Hippos ATG, Antti Koivula, Chief Compliance Officer, will examine the latest developments in Finland’s gambling reform and what the upcoming licensed market means for the industry:
“I can’t wait to join the discussion and analyse the latest developments in Finland’s gambling reform alongside a great group of industry experts. With the opening of the licensed market fast approaching, there will certainly be no shortage of important topics to explore.”
Gustaf Hoffstedt, Secretary General of BOS – The Swedish Trade Association for Online Gambling, will compare the Nordic regulatory model with the UK approach and consider whether the Nordics could emerge as Europe’s next regulatory leaders:
“No jurisdiction has influenced the way Nordic gambling license markets have been regulated and developed like the UK. The UK has been a beacon of light in Europe, thanks to its balanced gambling regulation and high channelisation. Now we are faced with other signals from the UK. Despite these signals, will the UK continue to be Europe’s leading gambling market when it comes to well-balanced regulation, or do the Nordics have the opportunity to take over the leadership role? That’s what I want to talk about with my panellists.”
Marko Arpiainen, Co-Founder & CEO of LVL UP LABZ, will also focus on how operators can prepare for Finland’s 2027 market opening:
“I’ll share actionable insights on where to focus at both an operational and marketing level, including a realistic timeline for operators that haven’t yet taken major steps, and how to approach visibility, local partnerships, brand, product and customer experience ahead of the 2027 market opening.”
The role of AI in player support will be explored by Uliana Korobeynikova, PR & Communications Executive, who will examine how automation and behavioural monitoring can improve operational efficiency while supporting regulatory compliance:
“I look forward to discussing how practical AI tools are reshaping player support today. I’ll focus on how automated checks and behavioural monitoring help streamline daily operations without compromising on regulatory standards.”
Mika Kuismanen, CEO of Rahapeliala Ry and another Finnish expert taking the stage at SNGS 2026, will offer further insight into the practical considerations surrounding the country’s upcoming market opening:
“The Finnish licence market will open in July 2027. In my presentation, I will go through essential practical issues, such as the regulations and guidelines of the National Police Board.”
Attend, Sponsor or Exhibit
Delegate, sponsorship and exhibition opportunities are available for the 8th annual SNGS 2026, offering organisations the opportunity to raise their profile, connect with the region’s gaming community and build relationships with key industry stakeholders.
To secure a place, register here: https://www.eventus-international.com/sngs
For sponsorship or exhibition enquiries, contact:
Lou-Mari Burnett, Chief Operating Officer, Eventus International
+27 82 907 5850
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