Brand
Brand Assets
Logos, colours, typography and usage rules for BitcoinWorld. Use these files as supplied; do not redraw, recolour or stretch the mark.
Logo
Primary · on darkDownload PNG
Primary · on lightDownload PNG
Icon Mark
The globe-and-₿ symbol on its own. Use it wherever the full wordmark won't fit: social avatars, favicons, app icons, watermarks and square placements.
- ✓Icon mark is the profile picture on every social channel and the site favicon. It always sits on black or in a round crop; never on white without the black circle.
- ✓Clear space. Keep a margin equal to the height of the “B” on all sides.
- ✓Minimum size. 120px wide on screen; 30mm in print.
- ✓Do not rotate, add effects, change the colours, or place on busy photography without a solid panel behind it.
Colour Palette
Bitcoin orange is the single accent. Everything else is a navy scale. The interface ships in dark and light; both are shown.
Brand
Bitcoin Orange
#F7931APrimary accent, buttons, highlightsOrange Dim
#C8760FPressed / hover statesOn Orange
#0B1420Text on orange surfacesDark theme
Background
#0D1B2ABackground Deep
#0A1521Card
#102034Card 2
#152A42Line
#1E3450Text Strong
#FFFFFFText Body
#B4C3DCText Secondary
#8FA1C0Text Dim
#7A8EB0Light theme
Background
#FFFFFFBackground Deep
#F3F6FACard
#F8FAFDText Strong
#0C1A2BText Body
#2E4058Text Secondary
#4F6382Orange Ink
#985600Orange as text on lightSemantic
Green
#2ECC71Up, success, freeRed
#E74C3CDown, error, breakingBlue
#1E88E5Regulation, contextTypography
Montserrat
Interface & headlines
Weights 300–700. All navigation, headlines, buttons, labels and numbers. Tabular figures for prices.
Source Serif 4
Article body
Long-form reading only. Standfirsts and article prose. Never for UI.
IBM Plex Mono
Data & timestamps
Timestamps, metadata, code and spec values. Never for headlines.
Voice
- ✓Name. Written as one word, BitcoinWorld, capital B and W. The tagline: BitcoinWorld — Cryptocurrency, Blockchain & Web3 News.
- ✓Tone. Clear, unbiased, actionable. Plain language over jargon. No price predictions, no hype.
- ✓Handles. @ItsBitcoinWorld on X, YouTube and CoinMarketCap; /company/itsbitcoinworld on LinkedIn.