Adidas is not slowing down on its move into the metaverse space, working with non-fungible token and blockchain technology. Furthermore, The shoe and sportswear corporation, Adidas firstly enters into partnership with Coinbase. Then, explains that the metaverse is “exciting”.
More so, Adidas goes on to reveal working with the metaverse game The Sandbox.
Then, also reveals a deal with Bored Ape Yacht Club (BAYC), the cryptocurrency investor Gmoney, and the comic series Punks Comic.
Of course, The partnership leads to the first Adidas Originals NFT collection. That’s, in honor to the creators and will bring about access to virtual wearables for blockchain gaming metaverse The Sandbox.
Notably, There will be some physical products such as hoodie, a tracksuit and Gmoney’s orange beanie.
Additionally, The Adidas Originals NFT collection will be on sale on December 17. Whereby, owners will “receive exclusive access to Adidas Originals experiences and product.”
“As part of our ambition to celebrate ideas that are defining a new age of originality, we’ve landed at the forefront of creativity, which is the open metaverse,”
So, Adidas Originals marketing and communications vice president Erika Wykes-Sneyd reveals,
“It’s a natural place for Adidas Originals to enter:…”
“a wild world where possibilities are truly limitless and where anyone can express…”
“and be rewarded for their most original ideas,”
Furthermore, Adidas is in Ppartnership with a Bored Ape Yacht Club (BAYC) NFT called “Indigo Herz.” Also, The BAYC NFT Indigo Herz is officially “Ape Yacht Club #8774”. Of course, it has a small collection of NFTs, as per the wallet’s NFT summary.
“Leading up to the launch, Adidas confirmed members were given the chance to redeem…”
“a POAP (Proof of Attendance Protocol) NFT status badge,…”
“commemorating their presence at the start of the brand’s metaverse journey,”
Lastly, the company’s NFT collection announcement explains
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