All That Matters to Unite Web2 & Web3

Asia’s premiere ‘Business 2 Business 2 Fan’ event experience and the gateway to the Asian Sports, Media and Entertainment industry features a brand-new conference track, new theme, new venue and a stellar lineup of speakers.

SINGAPORE, 16 SEPTEMBER 2022 All That Matters, Asia’s most prominent conference and music festival for the global Music, Sports, Gaming and Entertainment industries returns for its 2022 edition with an in-person event taking place from 26 to 28 September at Hilton Singapore Orchard.

Themed “All that METAS”, this 2022 edition adds a brand-new track – Web3 Matters – to its conference programme, bringing together over 160 world-class speakers with more than 2,000 senior executives and decision-makers from the worlds of Web3, Music, Sports, Gaming, Digital and Marketing.

The new conference track will incorporate various discussions by global industry leaders and experts on how Web3, Crypto, Blockchain and NFTs will be the next iteration of key technological advances from Web2 and will power the future of the Music, Sports, Gaming, Marketing and Entertainment industries.

All That Matters 2022 Programming Highlights


The All That Matters 2022 three-day conference will comprise six tracks – Music, Gaming, Sports, Digital, Marketing and Web3, featuring the industry’s most influential and accomplished leaders as speakers across more than 80 keynote sessions and panel discussions. Key sessions include:

START YOUR ENGINES! ATM IS BACK | Monday 26th September, 11:00AM – 11:30AM

Adam Firth, Executive Director of Singapore GP on relaunching F1’s “Jewel in the Crown” and what to expect over the upcoming GP weekend.

Sponsorship Matters | Monday 26th September, 2:50PM – 3:20PM

Steven Kalifowitz, Chief Marketing Officer of explores how has rapidly become one of the world’s largest supporters of sports and deep dives into what’s brewing in Blockchain.

Web3 Matters | multiple sessions

The Web3 Matters track consists of multiple sessions throughout the event: Jon Vlassopulos, Board Advisor, Dubit & Former Global Head of Music at Roblox takes a look at Metaverse opportunities for the Music Industry, whilst Scott Levy, Investor/Advisor at Clear Skies assesses the impact of Web 3.0 on the future of work, including concepts around supercharged hybrid working and policing the Metaverse.

Marketing Matters | multiple sessions

The Marketing Matters track, presented in collaboration with the World Federation of Advertisers, includes sessions on The Future of Brands and Gaming, with Fernando Machado of Activision Blizzard, and Priceless Reimagined: Multisensory Marketing from Web 2.0 to The Metaverse…and beyond!, which will see Julie Nestor, SVP, Head of Marketing Communications APAC share more about how Mastercard have continued to innovate their Brand Experiences.

Virtual Sports Matter To The IOC | Tuesday 27th September, 9:55AM – 10:20AM

Vincent Pereira, Head of Virtual Sport and Gaming at the International Olympic Committee will share more about the upcoming festival of virtual sports and gaming, set to take place in Singapore in early 2023.

Partnerships Matter To Oracle Red Bull Racing & Bybit | Wednesday 28th September, 4:15PM – 4:40PM

Oliver Hughes, Chief Marketing Officer of Oracle Red Bull Racing and Ben Zhou, Co-Founder and CEO of Bybit, take a look under the hood of the Team Principal partnership between Oracle Red Bull Racing and Bybit and how sports partnerships are taken to the next level in the world of Web3.

She Loves Sport, She Loves Music, She Loves Gaming | Multiple Sessions

In collaboration with She Loves Tech, these sessions bring together industry leaders to discuss business, challenges and opportunities. All That Matters offers an unrivalled opportunity to network and connect with leaders within these industries, including an impressive speaker line-up that includes:

  • HRH Prince Faisal AL SAUD – Chairman, SEF
  • Fernando Machado – Chief Marketing Officer, Activision Blizzard
  • Karen Nelson-Field – Founder & CEO, Amplified Intelligence
  • Ole Obermann – Global Head of Music, TikTok & Bytedance
  • Paul J. Foster – CEO, Global Esports Federation
  • Sir Russell Coutts – Chief Executive Officer, Sail GP
  • Sean Miyashiro – CEO, 88rising
  • Sorn Sajakul – Artist, WILD Group
  • Yat Sui – Co-founder and Chairman, Animoca Brands

Music Festival

Attendees can look forward to live music performances at Music Matters Live featuring stand out emerging acts from Singapore and all over the world, performing at *SCAPE The Ground Theatre on Monday Sep 26th and Wednesday 28th and at Clarke Quay Fountain Square across the previous weekend. Live music highlights include:

Music Matters Live | Monday 26th September, 8:00PM – 11:55PM

Sponsored by YouTube Music and open to all ATM attendees, Music Matters Live features incredible artists who have travelled from around the world to perform.

Music is Universal | Tuesday 27th September, 7:30PM – 11:59PM

Headliner YUNGBLUD, who was hailed by Dave Grohl as the future of rock n’ roll will share the stage with indie-pop viral hitmaker, Hayd, alongside multi-platinum chart-topper from the Philippines, Zack Tabudlo, Thai-Belgian alt-pop sensation Violette Wautier and hotly contested new signing, lullaboy.

Zendyll Presents “Majulah Made in S.E.A.” | Wednesday 28th September, 7:30PM – 11:55PM

An Epic Celebration of Rising Music Artists in Southeast Asia including RRILEY (SG), AE$OP CA$H (SG), Lil J (MY), Akeem Jahat (SG), Krysta Joy (SG), lewloh (SG), Mikha Angelo (ID), HONDO (ID) as well as special guest artists Wani Kayrie (MY), Aisyah Aziz (SG), and more.Jasper Donat, Co-Founder and CEO of Branded, the company behind the event, shared his excitement for the return of the conference, “This year, All That Matters is back with a bang and ready to bridge the worlds of Web2 and Web3. We recognise the infinite possibilities on the horizon with the rise of Web3 and have fully integrated this component across our conference agenda. We are on the cusp of a paradigm shift, and we hope that All That Matters will enable industry leaders from various industries to convene, debate, and embrace the unlimited possibilities that come along with this.”

Attending All That Matters 2022

Attendees can check out for the full agenda and ticketing information. More details including assets and visuals can be found in this link.

About All That Matters

All That Matters is Asia’s premiere ‘Business 2 Business 2 Fan’ event experience and the gateway to the Asian Sports, Media and Entertainment industry. A conference by day and music festival by night, #ATM22 brings together world class speakers with more than 2,000 senior executives from the worlds of Web3, Music, Sports, Gaming, Digital and Marketing.

In 2022, ATM will be taken over by the theme All That Metas bringing together the brightest minds in our FIVE content rich tracks (Music, Sport, Gaming, Digital and Marketing) with all things Web3, Crypto, Blockchain and NFT. Web2 and Web3 worlds collide to reveal new industry pathways and insights.

About Branded

Branded partners with organisations to create, produce, and commercialise integrated online and offline multimedia platforms that connect, engage, inform and entertain consumers. Its award-winning owned-and-operated platforms include All That Matters, the premiere conference and connections hub for Asia’s entertainment, sports and music industry, the Music Matters Live festival, and It’s A Girl Thing, an empowerment platform and touring festival for young women. Branded is also the producer of SuperGamerFest, a co-creator of the YouTube FanFest and a partner to global brands, media and organisations.

For more information:

For press enquiries, media  accreditation  for  attendance  and  interview requests,

please contact:

Olivia Burton

Redhill Communications [email protected]

+65 9083 0364

Victoria Mak

Redhill Communications [email protected]

+65 9173 3801

For Music Matters Live-related enquiries, please contact:

Dex Wong

The Linch Agency (LINCH) [email protected]

+65 9850 4027

Christine Wong

The Linch Agency (LINCH) [email protected]

+65 8223 2864

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