Reflecting its evolution into a global builder of next-generation data center infrastructure powering Bitcoin and, in the future, AI computation
TRENTO, Italy, Oct. 22, 2025 /PRNewswire/ — Alps Blockchain, a European leader in digital infrastructure and Bitcoin mining, today announced its forthcoming corporate rebranding to Alps, marking a new chapter in its growth as a fully integrated infrastructure company.
The rebranding underscores Alps’ transformation from a pioneering Bitcoin mining operator into a vertically integrated builder and manager of advanced data centers, capable of converting energy into digital computation – from Bitcoin mining with ASIC systems to, in the future, high-performance computing (HPC) for artificial intelligence.
“This rebrand reflects what Alps has become,” said Francesco Buffa, CEO and Co-Founder of Alps. “We are no longer only a blockchain company – we are an infrastructure company. We design, build, and operate high-efficiency data centers from the ground up, turning energy into the computational power that fuels the digital economy.”
“From a financial perspective, producing computational power for the Bitcoin network has always provided – and continues to provide – a constant and unprecedented cash flow in the digital infrastructure industry,” added Francesca Failoni, CFO and Co-Founder of Alps. “This solid foundation allows us to plan with a long-term view and to strategically integrate new applications such as AI computing within our existing infrastructure.”
Since its founding in 2018, Alps has developed and managed modular, energy-efficient data centers in Italy, Paraguay, Ecuador, Oman, and the United States, with infrastructure and energy contracts already in place to reach 15 EH/s of computing power in the near future, equivalent to roughly 1.5% of the global Bitcoin hash rate.
Alps controls and operates over 250 MW of installed or ready-to-deploy capacity, boasting an industry-leading energy efficiency of 15.4 J/TH, among the best worldwide. The company continues to pursue an ambitious expansion plan toward 2029.
The transition to Alps better represents this expanded mission and positions the company as a key player in the emerging intersection between energy and digital infrastructure. Alps integrates the full value chain – from site development and electrical engineering to containerized data center fabrication and on-site operations – enabling scalable and sustainable deployment worldwide.
The company’s legal structure, shareholder composition, and ongoing projects remain unchanged.
About Alps
Alps is a digital infrastructure company that designs, builds, and manages modular, energy-efficient data centers that transform energy into computation. Through its global network of sites, Alps produces computing power for Bitcoin mining and is preparing to expand into high-performance computing applications. Founded in Trento in 2018, Alps operates across Europe, the Middle East, and the Americas.
You can find the official media kit, including the new visual identity and the mining farms here.
SOURCE ALPS
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