Atari — one of the world’s most iconic consumer brands and entertainment producers — today announced a partnership with Ultra, the blockchain-powered entertainment platform that delivers games digitally, as per a release shared with CryptoSlate.
As per the media release, Ultra operates an entertainment platform that enables gamers to play, discover, buy, and transact on a blockchain-based network with other gamers and interact with in-game assets. Its previous partnerships include other gaming developers and software giants like Ubisoft and AMD.
The new project will see Ultra team up with Atari to make its platform accessible through the new Atari VCS, a “PC/console hybrid” games, and entertainment system, which is scheduled for a launch later this year.
Gamers will be able to play fan-favorite Atari games as part of the Ultra partnership, including hits like Asteroids, Missile Command, and RollerCoaster Tycoon.
The Atari video computer system will also be available for purchase on Ultra using either UOS, Ultra’s in-game tokens, or Atari Tokens — giving crypto and gaming enthusiasts the perfect platform to purchase the new hardware.
Atari Tokens run on the Atari Chain platform and are an ERC20 token based on the Ethereum network. They are currently undergoing pre-sale rounds (as listed on the Atari Chain website) and a public sale is expected later this year.
Meanwhile, the Ultra platform will directly integrate within the Atari VCS, allowing users to purchase, download and play PC games from Ultra on the system, and give gamers instant access to a huge array of titles from triple-A games to lovingly-crafted indie gems.
Ultra is also providing a full range of services to gamers, such as live streaming, in-game asset trading (of non-fungible tokens, NFTs), esports, entertainment, as well as participating in large scale esports tournaments, the release added.