In partnership with local designer Daniel Avakian, Australian crypto exchange BTC Markets Pty Ltd has launched a couture garment. Of course, as a non-fungible token (NFT) in conjunction with the 2022 Australian Fashion Week (AFW).
The dress will be on display both physically and virtually throughout the weeklong fashion show, which runs from May 9 at various venues across Sydney. It will be available for purchase both as an NFT and as a real garment.
The annual fashion event, according to BTC Markets CEO Caroline Bowler, gave an opportunity to engage with Australia’s burgeoning network of crypto-savvy women.
“With crypto being traditionally male-dominated both on the industry and investor side,”
“we understood that as a crypto company led by a female CEO and COO,”
“we had to break new ground, and [AFW] offered us the right opportunity to do so,”
So, she says.
According to BTC Markets’ new Investor Study Report, there has been a surge in interest in cryptocurrencies among Australian women. With the number of females signing up for crypto trading accounts growing 128 percent last year, compared to 83 percent for men.
Women have different investment strategies than males, with bigger starting deposits and fewer trades. That’s, according to the survey, which mirrors investment patterns in other asset classes.
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