Axie Infinity (AXS), the widely-played blockchain game and metaverse project, has unveiled a novel initiative, allowing its non-fungible token (NFT) owners the commercial rights to produce and sell authorized merchandise.
This announcement coincides with Sky Mavis, the game’s developer, launching a dedicated merch store for the Axie Infinity intellectual property.
According to Sky Mavis, owners of specific Axie NFTs will now have the opportunity to create and sell their products, marking a significant step into user-generated content (UGC) and commercialization.
A select group of 4,877 Axie NFT holders, possessing Mystic and Origin Axies now have the freedom to utilize their NFT characters as mascots for launching businesses. The Axie team recommends possibilities such as starting Axie-themed cafes, comics, restaurants, or toy collections, thanks to the lifted restrictions.
Currently, commercial restrictions apply to less than 5,000 out of the 11.9 million total Axie monster NFTs, constituting just 0.04% of all Axie NFTs, as per Axie marketplace data.
Coinciding with the holiday season, an official Axie Infinity merch store has been launched, featuring Squishmallow-style plush toys, a $300 figurine, and branded apparel, including a hoodie, t-shirt, and baseball cap.
This collection draws inspiration from the inaugural Axie mint in 2018, where buyers acquired Axies without attached art, showcasing their NFTs solely through code.
We’re on a quest to change gaming forever. We’re a movement. The best movements are defined by the gear, the armor, the uniforms they wear into battle.
Today, we deliver on a dream we have long shared together.
Today, the Axie Merch Store is LIVE!
— Axie Infinity (@AxieInfinity) November 24, 2023
According to Sky Marvis, buyers have the option to pay using either cryptocurrency or fiat currency. The first 5,000 purchasers are promised a complimentary Axie NFT and the chance to win one of three Mystic Axie NFTs.
Additionally, fans in the Philippines utilizing the Grab app can earn Grab points and Axie merch discount codes by clicking on in-app ads that redirect to the Axie merch store, as mentioned in a statement.
For those opting to pay with cryptocurrency, extra rewards can be unlocked at $10, $50, $100, and $1,000 spending thresholds. This includes a special badge, plushies, and various other rewards.
In addition, Sky Mavis also plans to dedicate 20% of the net profits generated from merchandise sales to the Axie Community Treasury. This treasury is established to support community-driven decision-making and the concept of progressive decentralization.
This move by Axie Infinity represents a significant shift in the world of NFTs and their potential use cases, demonstrating the versatility and potential of NFTs to serve as digital assets that can be used in various ways, including generating passive income.
The initiative could inspire other companies and platforms to follow suit, leading to a more diverse and prosperous NFT market.
As promised, Mystic token gating has been removed for the figurine! ANYONE can now purchase one of these historic tributes to Axie's three original mascots.
This collectible also comes with a mirror Land item NFT in Axie Infinity: homeland.
— Axie Infinity (@AxieInfinity) November 25, 2023
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