Bandai Namco, a Japanese game developer and publisher, has revealed further information about its $130 million metaverse investment. Gundam, the popular gigantic robot universe with many videogames, manga, and anime adaptations, will be the first IP to receive the metaverse treatment, according to the business. The firm took use of the third Gundam conference to reveal the news, which was first hinted at in a statement last month.
Bandai Namco claims that:
“[This metaverse will be a] platform of opportunities for Gundam fans worldwide to come together to converse and connect in a variety of categories.”
Fans of the franchise will be able to join a variety of groups, including music, video games, anime, and even Gunpla, which are miniature replicas of the franchise’s various robots.
Users will also be able to scan their Gunpla models to introduce them to the metaverse and combat against other Gunpla users, according to the business.
Bandai Namco’s initial metaverse instance will be utilized to pique the attention of other companies and encourage them to enter the Gundam market within the metaverse. Other companies may be able to offer Gundam-themed products with Bandai Namco’s consent in this way.
However, Bandai Namco’s emphasis on users will be essential in this forthcoming system. Users will also be able to create their own Gundam content through customer-to-customer (C2C) business, according to the statement. This feature aims to enable users to profit from their own creations. Thereby, enabling for the establishment of a sustainable economy between content providers and consumers.
Bandai Namco noted that it
“expects the creation of new Gundam enterprises, which will lead to the continued expansion of Gundam IP co-created with fans.”
Other businesses have realized the value of incentives and user-generated content economies in extending the life of a gaming concept.
This was the case with Yosuke Matsuda, the president of Square Enix. That’s, who wrote a letter in January expressing his support for the additional features.
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