Terra has collaborated with the Washington Nationals MLB team, and crypto exchange Bitstamp has joined with esports company Immortals, so sports and esports fans will soon see more crypto commercials during games.
Terra (LUNA) is the tenth most valuable cryptocurrency by market capitalization, as well as the blockchain that generates the UST stablecoin. The initiative is overseen by a decentralized autonomous organization (DAO), which is currently a Washington Nationals official partner.
To clinch the transaction, the Terra community pledged $38.2 million in UST over the following five years. Terra founder Do Kwon suggested the agreement on the community’s governance platform on February 1st.
As part of the agreement, fans at the team’s home stadium, Nationals Park, will be able to make purchases with UST as early as next season.
During games, the squad will also display Terra signs and make a five-part video series advertising the brand.
During the 2021 season, about 1.5 million fans attended Nationals games. As the limits for Covid-19 are lifted, Terra’s exposure in the stadium is likely to rise to 2 million.
The Terra community has joined FTX as a prominent crypto sponsor of professional sports teams in the United States.
Bitstamp Pro sports, both real and virtual
Bitstamp, a cryptocurrency exchange situated in the United Kingdom, said on February 9 that it had collaborated with Immortals, a competitive esports company based in the United States.
So, Bitstamp and Immortals will collaborate on three fronts as part of the agreement. So, it includes future nonfungible tokens (NFT) for fans.
Immortals will form a team of content creators to work as Bitstamp brand ambassadors and provide “interactive streams, original content, and exclusive giveaways that merge crypto and gaming.”
During the League of Legends World Championship, Bitstamp will support the Immortals. Every time Immortals draws first blood (gets the first kill in a match) during the championship. Then, supporters will have a chance to win bitcoin.
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