On January 6, PROOF Co-Founder Kevin Rose announced the deal via Twitter, noting that the goal is to get the Moonbirds brand recognised globally, not just in the Web3 space.
Kevin Rose, an early-stage Facebook and Twitter investor, and designer Justin Mezzell founded the NFT-focused company in February 2022. The Proof Collective and Oddities NFT collections are also available in the company’s catalogue.
Rose announced the move on Twitter on January 6, implying that the goal of the deal is to get the Moonbirds brand known on a “global” mainstream scale, rather than just being recognised as a major player in the Web3 space.
“What contribution does UTA make? “They have 1,400 employees working in film, television, music, video games, sports, books, branding and licencing, speaking, marketing, fine arts, broadcast, and other areas,” he said.
The company behind the top-tier NFT project Moonbirds, PROOF, has signed a representation agreement with major Hollywood talent agents United Talent Agency (UTA).
Rose went on to say that UTA will work on PROOF’s behalf to “vet, broker, and execute partnerships and expansion opportunities across a variety of fields.”
Moonbirds, an Ethereum-based project, launched in April 2022 and consists of 10,000 8-bit owl-themed avatar NFTs. According to CryptoSlam data, it has generated approximately $619.5 million in secondary sales to date.
Moonbirds is the eleventh most-sold collection on the NFT market, with the closest competitors being twelfth-placed Doodles at $553 million and tenth-placed CloneX at $794.9 million.
Despite the ostensibly bullish UTA announcement, Moonbirds’ 24-hour sales volume has fallen by a whopping 57.86%, with $442,747 worth of Moonbirds NFT changing hands during that time period. However, trading volumes are still up by 63.74% over a seven-day period.
Moonbirds’ move follows in the footsteps of other big names in the NFT space looking for Hollywood deals.
Larva Labs, the founders of CryptoPunks, were the first to pave the way, signing a deal with UTA in September 2021 to represent the firm’s IP across TV, film, video games, licencing, and publishing.
The following month, Yuga Labs — which now owns CryptoPunks — followed suit by partnering with UTA to bring the Bored Ape Yacht Club IP to film, television, music, and gaming. While the most recent deal prior to PROOF was between UTA competitors WME and NFT start-up Boss Beauties.