Busan, the second-largest city in South Korea, will launch a virtual location on Naver Z’s Zepeto metaverse. to support the city’s bid to host the World Expo in 2030, on Friday, Korea time.
The 2030 World Expo X4 Entertainment World metaverse lot, which is themed after a port city, aims to draw users in the millennial and Generation Z generations in preparation for the event. The Emmy-winning actor of Squid Games Lee Jung-jae founded a virtual entertainment company called X4 Entertainment in the Busan metaverse.
A virtual idol band made up of the avatars of some of Korea’s most well-known musical acts, including Zion.T, Arin of Oh My Girl, JEON SOMI, and Wonstein, will perform for visitors.
Visitors to the Metaverse can play games and engage with educational materials while experiencing life as a K-pop trainee at X4 Entertainment.
Three cities—Rome, Riyadh, and Busan City—are competing to host the World Expo in 2030. The next Expo will take place in Argentina’s capital city of Buenos Aires in 2023.
The city has been given official status as a “blockchain regulation-free zone” of the nation, and with assistance from Binance, FTX, and Huobi Global, it is creating its first municipally-backed cryptocurrency exchange.
According to its website, Zepeto, created by the metaverse division of South Korean internet giant Naver, had more than 20 million users on a monthly basis in March of this year.
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