According to three recent USPTO filings, American multinational financial services firm Fidelity Investments appears to have big Web3 plans, including NFT market places and investment services in the metaverse.
Fidelity Investments announced the grand opening of its first immersive metaverse experience on April 21, 2022, with the goal of providing a new way to learn the fundamentals of investing.
On this date, Fidelity launched “the Fidelity Stack” in the Ethereum-powered metaverse Decentraland. The Fidelity Stack, according to the press release, “features a multi-level design complete with a lobby, dance floor, and rooftop sky garden for users to explore on foot – or even via teleport.” The Fidelity Stack’s Invest Quest “challenges users to traverse the building learning the basics of ETF investing while gathering ‘orbs’ along the way.”
“Fidelity is constantly innovating as we re-imagine what it looks like to engage with customers as a trusted financial services company in the future,” said Kathryn Condon, head of marketing channels and emerging platforms at Fidelity. Fidelity is excited to bring our expertise in financial education to this new virtual space as Web 3.0 takes shape… ” The way we interact with one another and with our money is rapidly changing, whether as a result of the rise of blockchain technology or the creation of a new digital universe. This is the goal of our foray into the metaverse.”
“We’re part of a dynamic shift as young people take control of their finances in new ways,” said David Dintenfass, chief marketing officer and head of emerging customers at Fidelity. The next generation seeks financial education wherever they spend their time, whether physical or virtual. We are dedicated to serving customers in these decentralized communities as they evolve and grow.”
