On December 20, Monumental Sports Entertainment (MSE) announced a “multi-year deal” with FTX US. MSE announces on Monday that the partnership will make
“FTX US the official cryptocurrency exchange and non-fungible token“
“(NFT) partner for MSE and its properties.”
According to the statement, the properties include the NHL’s Washington Capitals, NBA’s Wizards, WNBA’s Mystics, and Capital City Go-Go. According to MSE, the organization is embracing
“next-generation interaction to improve brand exposure.”
The “FTX US NFT platform will have exclusive rights to future NFT drops by Monumental Sports teams”
as part of the NFT relationship.
Ted Leonsis, an American businessman, investor, filmmaker, and author. Also, MSE after serving as a senior executive with America Online (AOL).
Then, Axiomatic, which oversees the worldwide esports brand Team Liquid, is also co-owned by the firm.
“Monumental Sports & Entertainment is thrilled to be working with FTX to bring“
“ leading cryptocurrency exchange to the most loyal and sophisticated fans in the country,”
Then, Jim Van Stone, MSE’s president, business operations, and the firm’s chief commercial officer confirms.
FTX will be the official presenting partner for the FTX US “Big Block-Chain” highlight series. The Big Block-Chain campaign will be promoted on social media, in-game announcements, and arena LED signs, according to the statement.
So, According to MSE’s release,
“FTX US will also be aired on the premium, concourse,
“and arena television networks, boosting arena guests’ exposure to the FTX US brand.”
More so, FTX has partnered with a number of sports organizations in the past year. Which, including sponsoring a Sports Illustrated sweepstakes. Then, signing Shohei Ohtani of the Los Angeles Angels as an ambassador. Lastly, Tom Brady and his supermodel wife Gisele Bündchen.
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