Crypto asset manager Grayscale has hired John Hoffman to be its managing director and head of distribution and partnerships.
Hoffman spent the past several years at Invesco, where he most recently headed up the firm’s ETFs and Indexed Strategies division in the Americas.
Hoffman joins the firm as some speculate that resolution in Grayscale’s yearslong attempt to offer a spot bitcoin ETF could come soon after the new year.
Grayscale is one of several firms promising to offer a spot bitcoin ETF pending regulatory approval but is uniquely positioned in that its Grayscale Bitcoin Trust already holds $23 million assets under management.
The traditional finance hire is par for the course at crypto-focused Grayscale. CEO Michael Sonnenshein was an analyst at J.P. Morgan before joining the firm a decade ago, and David LaValle, global head of ETFs, has Nasdaq and indexing firm Alerian on his resume.
In a Grayscale Q&A announcing his joining the company, Hoffman said he first bought bitcoin via Coinbase in 2013 but has been “emotionally invested in its innovation for much longer.”
See Also: Cathie Wood’s ARK Sold $6M of Grayscale Bitcoin Trust Shares Amid Rally
New faces in the C-suite
Argo Blockchain and Bastion both tapped senior executives this week.
The crypto mining firm Argo named Thomas Chippas CEO. Chippas’ lengthy resume includes stints as CEO at CBOE Digital and Citadel Technology and managing director at Citigroup and Barclays.
Caroline Friedman left her post as chief of staff at a16z Crypto to become chief operating officer of Bastion. Friedman joins the startup founded by fellow Andreessen alums and focused on easing the onboarding of businesses into crypto custody and trading.
