Coinpost, the Japanese crypto exchange SBI VC Trade announces broadcasting a television commercial related to cryptocurrencies according to a local news publication. The SBI VC Trade is the cryptocurrency arm of SBI Holdings. The parent company, SBI Holdings, is a leading financial conglomerate in Japan. Per the announcement, the TV commercial will commence on December 26th. The commercial is based on a virtual world view under the theme of ” Wakareba Kawaru crypto-assets” assigned to an image character named Reina Sumi.
Reina Sumi, also popularly known as Mr.Washimi, is an active part of the Japanese television industry. She has appeared in various television commercials ranging from sports programs to Fin-tech advertisements. Furthermore, she has actively contributed to various shows as an announcer of TV TOKYO. The channel turned free this April, providing an opportunity to SBI VC and SBI FX to host commercials. Moreover, the image characters were appointed on September 25th for the same.
In a quest to advertise the latest commercial, the signboard advertisement was dispensed at the Roppongi Intersection. With Reina Sumi’s appointment for the novice commercial, the company strives to launch a channel to create awareness about crypto markets, crypto assets and address forex related queries. Additionally, the cryptocurrency firms are keen on utilizing digital and print media to their fullest potential. SBI VC Trade plans to carry out advertising and PR campaigns through the internet, media, TV, newspapers and magazines.
SBI Holdings exposing the Japanese market to crypto
The leading financial service provider, SBI Holdings, announced rolling of crypto lending services in November. Earlier, the financial giant also introduces short-term crypto derivatives trading called a contract for difference(CFD’s) on the SBI FX Trade platform. Moreover, the announcement was to cater to the rising needs of the novice as well as professional traders. SBI Holdings also employed a mobile application for smooth CFD orders and trades. Conclusively, the Japanese financial group also acquired a substantial stake in the native Shinsei Bank as the largest shareholder on Thursday.
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