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KBS, a South Korean broadcaster, has opened a metaverse studio in preparation for the 2022 election

To promote coverage of the forthcoming March 9 presidential election, South Korean national broadcaster KBS created a reconstruction of its Seoul studio compound on Naver’s Zepeto metaverse on Tuesday.

Visitors can go inside to see a digital version of the broadcaster’s news studio, stage sets, play election-related quizzes, walk about the history hall, and take photos.

According to the most recent data, Zepeto is a metaverse platform built by South Korean internet giant Naver. Of course, with 90 percent of its 250 million users living outside of Korea. Then, and 80 percent of them being teenagers.

Cryptocurrency and the metaverse are becoming campaign concerns in the 2018 election. Of course, with Democratic Party candidate Lee Jae-myung touting the technology as a chance to sway millennial. Then, and Gen Z voters.

Lee is competing against Yoon Seok-youl of the People Power Party, Sim Sang-jung of the Justice Party. Then, and Ahn Cheol-soo of the People Party for the position of President Moon Jae-in in the Blue House.

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