With over 32 million active users, Chingari has become India’s most popular social media app. It’s a short video creation and sharing software that’s quickly gaining traction in this market, and it’s becoming a competitor to Instagram reels. Chingari was released on Google Play in November 2018 and was developed by Sumit Ghosh, Deepak Salvi, Aditya Kothari, and Biswatma Nayak. Since then, it has been downloaded over 85 million times, making it India’s most popular free social media app.
What Is the Process?
Users can produce short videos and publish them to Chingari to share with the platform’s millions of users. Its popular built-in filters have been a big sensation, helping the app to break into a market dominated by multinational players like TikTok, Snapchat, Facebook, and Instagram.
Before sharing their footage, users can sing a song, lip-sync, dance, video their pets, make voice-over movie scenes, perform comedy acts, or do something else creative with music playing in the background. Users of Chingari can also play games, buy items, and communicate with other content providers.
In addition to English and Hindi, the app supports over 20 Indian regional languages. The platform’s user-friendly interface allows users to quickly create and submit films of themselves.
It’s no surprise, then, that Chingari grew to become one of the most popular social networking apps in a country. Of course, with a population of over 1.38 billion people in just three years.
Chingari is the first Indian social media platform to launch a cryptocurrency token of its own. To launch its personalized cryptocurrency $GARI, the platform raised $6 million through an Initial Dex Offering (IDO) on SolRazr. Leading crypto-based venture capitalists and private equity firms. Which, includes Alameda Research, Solana Capital, Kraken, Republic Crypto, Galaxy Digital. Then, others, contributed $19 million to Chingari’s token round.
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