Japanese financial giant SBI Group has reported a notable uptick in corporate interest for Bitcoin (BTC) and XRP through its digital asset exchange, SBI VC Trade. The company attributes this rising demand to the persistent weakness of the Japanese yen, which is prompting firms to reassess their traditional treasury strategies.
Corporate Shift Toward Digital Asset Reserves
SBI VC Trade stated that its dedicated service for institutional and large-scale investors, “SBIVC for Prime,” has experienced a significant increase in inquiries and engagement. According to the exchange, Japanese companies are actively adjusting their fund management approaches in response to the yen’s depreciation, viewing cryptocurrencies as a viable component of their reserve assets. This shift marks a broader trend among Japanese corporations moving beyond conventional cash holdings to hedge against currency risk.
The exchange noted that a growing number of firms are also integrating Bitcoin and XRP into their shareholder incentive programs. This dual-use case — as both a treasury reserve and a tool for investor relations — underscores the evolving perception of digital assets within Japan’s corporate sector.
Record Account Growth Reflects Broader Adoption
In a separate milestone, SBI VC Trade announced that its total registered accounts surpassed two million as of July 6. This figure represents a doubling of its user base from one million in 2025, signaling robust retail and institutional adoption. The rapid account growth aligns with the exchange’s expanding suite of services tailored to different investor segments.
The weak yen, which has hovered near multi-decade lows against the US dollar, has been a key macroeconomic driver. For Japanese companies holding significant yen-denominated cash, the currency’s decline erodes purchasing power and balance sheet value, making alternative stores of value like Bitcoin and XRP increasingly attractive.
Implications for Japan’s Crypto Market
Japan has historically maintained a cautious yet progressive regulatory stance toward cryptocurrencies. The SBI Group, as a major financial conglomerate with close ties to traditional banking, lends significant credibility to the institutional adoption trend. The move by Japanese firms to allocate corporate reserves into digital assets could influence other Asian markets facing similar currency pressures.
Industry observers note that while Bitcoin remains the dominant choice for treasury diversification, XRP’s inclusion highlights its specific utility in cross-border payments and liquidity management — areas of particular interest to Japan’s export-driven economy.
Conclusion
The rising corporate demand for Bitcoin and XRP at SBI VC Trade reflects a strategic response to Japan’s prolonged yen weakness. As more companies explore digital assets for treasury management and shareholder programs, the trend signals a maturation of the cryptocurrency market beyond retail speculation. SBI’s account growth further underscores the broadening base of engagement, positioning Japan as a key market for institutional crypto adoption in Asia.
FAQs
Q1: Why are Japanese companies buying Bitcoin and XRP?
Japanese firms are diversifying their corporate reserves away from the weakening yen to preserve purchasing power. Bitcoin and XRP offer alternative stores of value and utility for cross-border transactions, making them attractive for treasury management.
Q2: What is SBI VC Trade’s “SBIVC for Prime” service?
SBIVC for Prime is a dedicated service from SBI VC Trade designed for corporate and large-scale investors. It provides tailored solutions for asset management, including cryptocurrency trading and custody, aimed at institutional clients.
Q3: How fast is SBI VC Trade’s user base growing?
SBI VC Trade’s registered accounts surpassed two million as of July 6, more than doubling from one million in 2025, indicating strong adoption across both retail and corporate segments.
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