Dubai, UAE, November 28, 2024 – Serenity, a tech and blockchain solution provider, and IDEMIA Secure Transactions (IST), a global leader in payment and connectivity solutions, announced the launch of sAxess, a biometric security card to improve data access control, security, and recovery. The partnership with IDEMIA Secure Transactions brings its extensive connections and expertise in payment and connectivity solutions, with 1,900 financial institutions and FinTechs clients worldwide, together with Serenity’s knowledge in blockchain technology.
The biometric card aims to meet the rising global demand for secure, scalable data management solutions for industries and individuals managing complex digital assets, and will be rolled out globally before the end of the year. This collaboration made it possible for Serenity to launch the sAxess biometric card, bringing a unique hybrid approach to security and combining Serenity’s blockchain technology with IDEMIA Secure Transactions’ expertise in advanced biometric smart cards.
Unlike traditional PINs or passwords, sAxess utilizes fingerprint authentication and other biometrics to ensure that only authorized individuals can access sensitive data. Its security is further bolstered by the fact it relies on IST’s B.CHAIN hardware wallet, a solution backed by state-of-the-art smart card security and biometrics to offer a robust crypto cold storage solution and advanced secure authentication – meaning users can manage and access their digital assets directly. Its self-custody approach reduces the need for intermediaries, offering control and reduced exposure to third-party risks.
sAxess includes Serenity’s patent-pending data recovery technology, offering secure pathways for data access under predefined conditions. The solution utilizes non-fungible tokens (NFTs) as secure credentials within a “digital safe,” providing a decentralized, immutable method for storing and recovering critical information. Furthermore, this allows users to set specific conditions, such as inheritance, for authorized data access. This goes beyond current methods of managing sensitive information for individuals and organizations, ensuring data recovery without compromising privacy.
“We are looking to a new era in data security, with increasingly complex and frequent digital threats targeting individuals and organizations of all sizes,” said Venket Naga, CEO of Serenity. “This partnership with IDEMIA Secure Transactions goes beyond technology; it’s about creating trust during a time when breaches to sensitive data are becoming more potent and costly. By merging cutting-edge biometric capabilities with our revolutionary blockchain solutions, we are ensuring that individuals and businesses can access and manage their sensitive data with unprecedented security and ease.”
“The launch of sAxess represents a seismic shift in how we approach data security and digital asset management,” said Farsh Fallah, COO of Serenity. “Spending years in the heart of the tech industry, it’s clear to me how innovation can transform industries – and sAxess is a pivotal step forward in the evolution in data security. It offers something that goes beyond encryption alone, empowering users to take control of their digital assets.”
Amidst rising regulatory pressures such as GDPR and high-profile breaches affecting millions globally, companies are searching for reliable solutions for data protection. Designed with scalability needed to serve organizations within sectors such as banking, healthcare, and insurance, sAxess meets the complex demands of these industries, providing an adaptable solution for environments handling sensitive data.
“We, at IDEMIA Secure Transactions, are delighted to be supporting Serenity in redefining the future of data and digital asset security,” said Jerome Ajdenbaum, VP Digital Currencies at IDEMIA Secure Transactions. “By leveraging our cutting-edge hardware wallet in a biometric card, Serenity sets a new standard in trust, security, and user experience, empowering users protecting data online, as well as crypto owners. In a market that prioritizes security and everyday convenience, sAxess delivers an intuitive yet innovative solution, bringing secure data and digital assets management right to users’ fingertips.”
The sAxess card is the first of several innovations Serenity intends to introduce, building on the release of their storage solution, sBox, and with additional products like sVault and sWallet currently in development.
About Serenity
Serenity is at the forefront of cutting-edge technology, offering innovative solutions that prioritize privacy and data security in an evolving digital world. By harnessing the power of blockchain and DePIN, Serenity empowers businesses and individuals to manage their digital assets with unparalleled control and confidence. With a suite of secure, scalable solutions for data access, storage, and recovery, Serenity is driving the future of digital privacy, ensuring sensitive information remains protected. Discover how Serenity is transforming the tech landscape by putting users at the heart of secure data management. Click here for more information.
About IDEMIA Group
IDEMIA Group unlocks simpler and safer ways to pay, connect, access, identify, travel and protect public places. With its long-standing expertise in biometrics and cryptography, IDEMIA develops technologies of excellence with an impactful, ethical, and socially responsible approach. Every day, IDEMIA secures billions of interactions in the physical and digital worlds.
IDEMIA Group brings together three market-leading businesses that enable mission-critical solutions:
- IDEMIA Secure Transactions is the leading technology provider who unlocks safer and easier ways to pay and connect.
- IDEMIA Public Security is a leading global provider of biometric solutions that unlock convenient and secure travel, access, and protection.
- IDEMIA Smart Identity leverages the power of cryptographic and biometric technologies to unlock a single trusted identity for all.
With a global team of nearly 15,000 employees, IDEMIA Group is trusted by over 600 governmental organizations and more than 2,400 enterprises in over 180 countries. For more information, visit www.idemia.com and follow @IDEMIAGroup on X.
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