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Sui Network introduces Facebook, Twitch, and Google logins for DApps

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Sui is now part of the ever-expanding community of Web3 companies aiming to welcome users who frequently find themselves at a crossroads when entering the world of Web3.

Sui Network, a layer-one blockchain, has taken a significant step in simplifying the onboarding process for Web3, enabling users to access Sui-powered applications without the need for an external crypto wallet or a complex seed phrase. In a press release dated September 13, the Sui Foundation announced that users can log into decentralized applications (DApps) by utilizing their Google, Facebook, or Twitch login credentials through a novel zkLogin (Zero Knowledge login) feature.

This innovative approach eliminates the hassle of dealing with Web3 wallets, allowing users to log in just as they would on other parts of the internet. Greg Siourounis, Managing Director of the Sui Foundation, emphasized, “By enabling users to access dApps with the familiar social logins they already use, zkLogin removes a significant barrier, making blockchain-based applications accessible to billions of mainstream users.”

Onboarding has long been a pain point within the blockchain industry, with both new and experienced users facing various usability challenges, including the need to authorize transactions, safeguard seed phrases, and input lengthy and unintelligible information to access certain DApps. Adeniyi Abiodun, co-founder and CPO of Mysten Labs, expressed concern, stating, “Too many individuals, whose daily lives could benefit from blockchain technologies, become frustrated when confronted with the task of installing Web3 wallets and managing seed phrases.”

The Sui Foundation clarified that the zkLogin feature empowers users to enjoy the privacy and ownership-preserving features of blockchain-based applications without compromising on security. Zero-knowledge proof technology accomplishes this by allowing one party to validate a specific assertion without divulging any additional information beyond confirming the truth of that assertion.

Nevertheless, the Sui Foundation is not the sole player in breaking down the barriers to wider Web3 adoption. On August 28, the cryptocurrency exchange DYOR unveiled plans to develop a social media-like application for users to engage with the decentralized finance (DeFi) sector, with the aim of reducing the usability hurdles often associated with the complex world of crypto markets.

Similarly, a new Web3 gaming company named Moxy is actively working to onboard gamers into the Web3 ecosystem, utilizing a slightly different approach to blockchain gaming. Instead of relying on play-to-earn economics, Moxy has introduced a competition-based esports platform where players can engage in bets against each other and earn cryptocurrency.

Another notable development in onboarding is the emergence of Telegram trading bots such as Unibot and BananaGun, providing traders with the ability to identify new tokens and participate in airdrops directly within the Telegram application.

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