Singapore, Singapore, March 13th, 2025, Chainwire
Aethir, a provider of decentralized cloud gaming infrastructure, has been featured in a newly released case study by SuperScale, a global expert in gaming user acquisition. The study provides an in-depth analysis of how Aethir’s cloud streaming technology enhances user acquisition strategies for gaming studios, presenting a scalable alternative to traditional app store distribution.
Cloud Streaming as a Direct-to-Consumer Solution
Gaming studios often face high service fees when distributing games through commercial app stores, with some platforms taking up to 30% of a game’s revenue. Aethir’s decentralized cloud infrastructure enables studios to bypass these costs by utilizing web-based streaming, providing an independent publishing model designed to enhance user acquisition.
Key aspects of Aethir’s cloud streaming include:
- Reduced Reliance on App Stores – Web-based streaming eliminates the need for app store downloads, allowing publishers to retain a greater share of revenue.
- Lower User Acquisition Costs – Instant play via social media or advertisements reduces friction in the user journey, improving conversion rates.
- Expanded Device Accessibility – Games can be played on PCs, mobile devices, and smart TVs without hardware limitations.
- Alternative Monetization Models – Subscription-based access, direct microtransactions, and in-game purchases can be managed independently of third-party platform fees.
Insights from SuperScale’s Case Study
SuperScale conducted a two-phase analysis to assess Aethir’s impact on gaming user acquisition, focusing on conversion rates and return on ad spend (ROAS). The mobile game Tiny Tower was selected as the test subject.
Phase 1: Conversion Rate Analysis
SuperScale examined how different engagement methods—”Stream Now,” “Instant Play,” and “Download”—affected user acquisition metrics, particularly cost per install (CPI) and engagement rates.
Findings from Phase 1:
- 43% more players opted for instant play over direct downloads.
- Click-through rates (CTR) increased by 35% compared to traditional download methods.
- Conversion rates were 45% higher for the streaming option.
Phase 2: ROAS and User Engagement
Phase 2 measured early engagement and ROAS by comparing user behavior between app store downloads and Aethir’s Stream Now feature.
Findings from Phase 2:
- 143% more users engaged with the Stream Now feature compared to direct downloads.
- Day 7 ROAS increased by 75%.
- Average revenue per user (ARPU) grew by 93% with Stream Now.
- Session counts increased by 77% on average.
- Session duration was 26% longer.
- Day-one retention improved by 60%, while day-seven retention increased by 80%.
Potential Applications for Aethir’s Cloud Streaming
Aethir’s cloud streaming infrastructure may be particularly beneficial for:
- Established publishers looking to drive direct traffic and optimize revenue models.
- Live service and MMO games requiring seamless cross-device access.
- Games with social and viral appeal, where instant playability enhances influencer-driven marketing strategies.
- Emerging markets, where cloud streaming offers a solution for users without high-end gaming hardware.
SuperScale’s findings highlight Aethir’s role in enhancing gaming user acquisition through decentralized cloud streaming. The complete study is available on Aethir’s website.
About Aethir
Aethir is a decentralized cloud computing infrastructure provider focused on optimizing GPU distribution and utilization for enterprise applications. By moving away from centralized models, Aethir enables scalable access to computational resources, supporting businesses across various industries and regions.
Contact
Nishit Mehrotra
Ecosystem Director
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