July 24, 2024
Chicago 12, Melborne City, USA
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Crypto Winter Freezes Sports Sponsorship Deals in 2023

In a deal that is said to be worth $700 million over the course of 20 years, Crypto.com was awarded the naming rights to the home arena of the Los Angeles Lakers. In addition, cryptocurrency was involved in nine new jersey patch sponsorships, one of which being a deal between the Philadelphia 76ers and Crypto.com

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