Trevor Lawrence now officially endorses Blockfolio. Blockfolio has the NFL Draft’s top quarterback, Trevor Lawrence, on board. Trevor Lawrence, the American footballer supposed to be the number one pick in the upcoming NFL Draft, has signed a sponsorship deal with one of crypto’s famous mobile apps. Moreover, Lawrence got a crypto payment to his Blockfolio account on Friday and will be paid in ETH, BTC, and SOL moving forward.
However, Blockfolio hasn’t unveiled the exact sum of the deal. Blockfolio hopes the collaboration with Lawrence will help educate those interested in crypto to become more familiar and convenient. He will also employ the app to explain how users can purchase, sell and trade cryptocurrency with no fees. Even though the awareness of crypto is high, it still hasn’t reached mass adoption. Some reports speculated that less than 10% of people in the U.S. own cryptocurrencies. Moreover, the lack of knowledge about the space plays a great part in the hesitancy of many to invest. The relationship with Lawrence is part of a strategic initiative for the company.
Blockfolio on Marketing Spree
Furthermore, Blockfolio appears to have been on a marketing push currently. Earlier this month, it declared that it would be sponsoring Dave Portnoy’s trading show. Meanwhile, the app’s parent company, FTX, currently penned a 19-year, $135 million deal with Miami Heat. The basketball team will change its court name to the FTX Arena. However, Lawrence is not the only sports star interested in crypto in the last few months. A tight end for the Kansas City Chiefs, Sean Culkin, just declared his plans to get his 2021 paycheck in Bitcoin. Russell Okung, too, has long supported Bitcoin as an option to conventional currencies.
In December, he collaborated with crypto startup Strike to receive half his paycheck in the digital asset. The Super Bowl champion Tom Brady, meantime, started his own NFT platform named Autograph. Apart from American football, many celebrities are attracted to the NFT space to receive crypto payment for their work. With so many well-known figures entering the space this year, some have proposed that this could be the time crypto goes fully mainstream.
