There are officially just two weeks to go until the inaugural LiGA Summit 2026, where prominent operators, legal experts, affiliates, providers and other industry stakeholders will share their views on Peru’s newly regulated iGaming market and the wider LatAm sector. Taking place on 17 – 18 September 2026 at the El Pardo Lima – A DoubleTree by Hilton Hotel in Lima, Peru, the summit will look at how different parts of the industry are approaching licensing, market entry, customer acquisition, affiliate partnerships and the development of a sustainable local market.
On 18 September, Prediction Markets Summit Americas 2026 will add a dedicated half-day stream to the agenda, with an open discussion around the mechanics and commercial potential of prediction markets. This stream will cover the infrastructure needed to support forecasting products, the rise of event-based betting, and how regulators, operators and suppliers are approaching this increasingly relevant product category.
Key Operator Priorities for Peru’s New iGaming Market
Representatives from top operators including Betnix, La Tinka S.A. and Coolbet will share their expertise alongside legal experts, affiliates, providers and other industry stakeholders. Three of the summit’s operator speakers have shared their thoughts on the priorities, challenges and practical considerations within their respective areas of the business.
Gabriel Bazza, Senior Affiliate Manager, Betnix
Gabriel sees professionalism and transparency as the biggest gains for Peru’s affiliate sector, while regulatory adaptation remains a priority.
“The biggest opportunity is the growth of a more professional and transparent affiliate market in Peru. The main challenge will be adapting to the new regulations while keeping traffic quality and performance strong.”
With players becoming more discerning, he explained where affiliate strategies need to place their attention:
“Players are becoming more experienced, so we need to be more targeted and localised. It’s no longer just about bringing volume, but bringing the right players and building better retention.”
When it comes to long-term partnerships, Gabriel identified one essential ingredient:
“For me, the most important factor is trust. Good communication, transparency, reliable tracking and payments are what make affiliate partnerships work long term.”
Milagros Gabriela Seijas Peralta, Head of Legal and Compliance, La Tinka S.A.
As Peru’s regulated market develops, Milagros outlined the areas that should remain firmly on the compliance agenda:
“I believe the main priorities should focus on consolidating a culture of compliance that goes beyond simply obtaining licences, while strengthening anti-money laundering and counter-terrorism financing systems, player protection, technological integrity and regulatory compliance. The challenge will be to anticipate the market’s evolution and manage emerging risks proactively.”
She also considered what responsible gaming should look like alongside new technology and products:
“Responsible gaming must be integrated as a cross-cutting principle in the development of new products and technologies. Innovation must progress alongside appropriate mechanisms for prevention, information and player protection, making it possible to respond to evolving expectations without compromising regulatory and responsible gaming standards.”
There is also a wider question around what needs to be in place for Peru’s regulated market to remain competitive over the long term:
“A sustainable market requires clear rules, effective and proportionate oversight, player protection, and ongoing dialogue between the regulator and the industry, as has been the case to date. Nevertheless, it is essential to move forward with the regulatory changes that operators have been awaiting regarding the tax impact, seeking a balanced tax framework that supports the sustainability and competitiveness of the regulated market.”
Ernesto Cabrera, Social Media Manager, Coolbet
Ernesto touched on how social media is changing the way operators build relationships with players in Peru and across Latin America:
“Social media has ceased to be merely a communication channel and has become one of the main spaces for conversation between operators and players. In an increasingly competitive market, it is no longer enough to offer odds or promotions: the difference lies in building a brand that understands the culture, language and moments that matter to players, turning every interaction into an opportunity to generate relevance, trust and loyalty.”
He also addressed what earns attention from players online:
“The content making the greatest impact is that which becomes part of the conversation, rather than simply interrupting it: platform-native formats, humour, football culture, creators, community participation and relevant real-time content. The competition for attention is no longer won by publishing more, but by having a distinctive voice and creating experiences that users want to participate in.”
Finally, Ernesto discussed how operators can keep social media creative while maintaining responsible communication:
“Creativity and responsible gaming are not opposing concepts; the real creative challenge is finding new ways to connect with players without compromising responsibility or trust in the brand. To achieve this, compliance must be incorporated from the very beginning of the creative process, rather than appearing as a barrier at the end, helping to build communication that is engaging, transparent and sustainable.”
Attend, Sponsor or Exhibit
There is still time to join these leading operators and other key stakeholders from across the region at the LiGA Summit 2026 and the Prediction Markets Summit Americas 2026. Delegate, sponsorship and exhibition packages are available for organisations looking to raise their profile and connect with prominent stakeholders from across Latin America’s gaming market.
To secure a place, register here: https://www.eventus-international.com/liga
For sponsorship or exhibition enquiries, contact:
Lou-Mari Burnett, Chief Operating Officer, Eventus International
+27 82 907 5850
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