The Nordic gaming market is seeing regulatory developments in several key areas, from Finland’s preparations for a new licensing framework to Sweden’s stronger regulatory approach and Norway’s increased enforcement. The highly anticipated 8th annual Scandinavian & Nordic Gaming Show (SNGS) 2026, taking place in just 6 weeks on 22–23 October at the Radisson Blu Scandinavia Hotel in Copenhagen, Denmark, will give regulators, operators, providers and investors a platform to discuss the implications of these developments for the industry.
Exhibitor Spotlight: Comm100
SNGS 2026 welcomes Comm100 as an exhibitor for the event’s 8th edition.
Comm100 helps businesses level up their self-serve and human-assisted customer service with AI-driven speed and efficiency. The platform enables businesses to meet their customers where and when they prefer, accelerating resolution with powerful AI agents and enhancements that help everyone get on with their day.
From automated, context-aware support to real-time human assistance, onboarding, and evaluation, Comm100’s solutions are designed with a singular goal in mind: to shorten the path between question and answer.
Learn more about Comm100: https://www.comm100.com/
Exclusive Insights with the Comm100 Team
The team described how its platform supports gaming operators across different customer service channels and player interactions:
“Comm100 is an AI-powered player engagement platform that unifies live chat, email, messaging apps, and ticketing.
AI agents handle routine player queries as the first line of support, and complex cases and high-value players are escalated to live agents with full player context and gaming-specific response suggestions. The platform is used by more than 1,200 international operators, platform providers and BPOs.”
They also outlined the AI and automation tools available across the customer support lifecycle:
“Comm100 offers a suite of AI solutions to empower CS teams across the full support lifecycle:
- AI Agent: autonomous AI chatbot that can handle up to 80% of incoming queries
- AI Copilot: offers suggestions, responses, and helpful actions to human agents
- AI Knowledge: automates knowledge base management, including drafting new articles
- AI QA: auto-scores conversations and turns the findings into coaching moments
- AI Training: converts that material into simulation-based scenarios and quizzes
- AI Insights: reads resolution, sentiment and churn signals across the whole operation
- Responsible gambling: Identifying markers of harm, live monitoring, and detailed reporting”
On what Comm100 considers the biggest customer experience challenges facing gaming operators across the Scandinavian and Nordic markets today:
“Regulatory divergence is the immediate pressure. Finland is moving from a state monopoly to a competitive licensing model, Sweden is tightening consumer protection rules inside an already licensed market, and Norway is further adding harm-prevention measures and doubling down on responsible gambling, so operators running across the region are supporting players under three different sets of obligations at once.”
The team further discussed where automation can take on routine player support tasks and where human involvement is still required:
“The biggest upside gains for automation lie in high-volume, repeatable questions: account balances, game rules, promotion eligibility, withdrawal timelines and bonus activation. Automating those requests with no-code workflows frees agents to focus on VIP retention and the cases that need judgment.
Human input stays essential wherever the outcome affects a player’s money, their account status or their wellbeing.”
Lastly, Comm100 commented on the emerging customer service and AI trends they believe will have the biggest impact on the Nordic gaming industry:
“Responsible gambling technology is shifting from retrospective analysis to real-time action, and support conversations are the richest untapped source of risk signals operators already hold. Integrating support systems with responsible gambling solutions is likely a barrier.
The second shift is AI-assisted quality assurance, where every conversation can be reviewed against an operator’s own guidelines.”
Who Will Take Home an SNGS Eventus Award?
Nominations are now open for the SNGS Eventus Awards 2026, taking place during SNGS 2026 on the evening of 22 October 2026.
This is an opportunity to recognise the individuals and organisations making a notable contribution to the region’s gaming industry through leadership, innovation and outstanding achievement.
Entries close on 9 October 2026, ahead of the shortlist announcement on 14 October 2026.
Nominate a leader: https://www.eventus-international.com/sngs-award-nominations
Attend, Sponsor or Exhibit
Delegate, sponsorship and exhibition opportunities are available at the 8th annual SNGS 2026, offering organisations the opportunity to raise their profile, connect with the region’s gaming community and build relationships with key industry stakeholders.
To secure a place, register here: https://www.eventus-international.com/sngs
For sponsorship or exhibition enquiries, contact:
Lou-Mari Burnett, Chief Operating Officer, Eventus International
+27 82 907 5850
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