Dentsu Joins Blockchain Consortium for Content Monetization

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Dentsu Group (Courtesy: Twitter)
Dentsu Group (Courtesy: Twitter)

Dentsu has joined Japan’s Content Blockchain Initiative (JCBI), a consortium that aims to revolutionize the country’s media and content industry with distributed ledger technology (DLT), according to a Ledger Insights report on September 8, 2020.

Four more Japanese companies including Dentsu, Dentsu International Information Services (ISID), Avex Technologies and SingulaNet, have become members of the Japan Content Blockchain Initiative (JCBI).

Established in February 2020, the primary objective of the JCBI is to accelerate the growth of the Japanese media industry  by effectively managing copyright information with blockchain technology, creating new businesses that will boost the content industry and more.

Per sources close to the matter, the JCBI offers its members two main services: Card Hunter and C-Guardian. The Card Hunter service makes it possible for JCBI’s member firms to distribute their content via television programs, while the C-Guardian service, on the other hand, protects the copyright of digital content.

In addition to the service offerings of the JCBI, member organizations can also create their own unique services on the platform and make it accessible to other members of the consortium.