A patent for Disney’s individualized interactive attractions for theme park visitors has been approved. At Disney theme parks, the technology would allow for headset-free augmented reality (AR) attractions.
Visitors would be tracked via their phones, and individualized 3D effects would be generated. Then, and projected onto neighboring actual spaces, walls, and items in the park.
On Dec. 28, 2021, the entertainment behemoth was granted a patent for a
“virtual-world simulator in a real-world venue.”
In July 2020, it was first submitted with the United States Patent and Trademark Office.
The “Metaverse” has mostly been conceived as a virtual reality (VR) or augmented reality (AR) world accessible via the internet. So, The technology proposed by Disney, on the other hand, would bring the Metaverse into the real world.
Also, This isn’t the first time Disney has expressed a desire to participate in the Metaverse. CEO Bob Chapek stated on the company’s fourth-quarter earnings call in November 2021 that the company is prepared to merge physical and digital assets in the metaverse.
“We’ll be able to connect the physical and digital worlds even more closely,”
“allowing for storytelling, without boundaries in our own Disney Metaverse.”
In a Linkedin article published in November 2020, Disney Resorts Chief Strategy Officer Tilak Mandadi stated that he wanted to merge the digital and real worlds.
“As we look to the future, connected park experiences that transcend the physical and digital barrier and”
“unlock new layers of storytelling are a very exciting focus of ours,”
The , he writes at the time.
“These experiences are perennial, and the guest engagement is inside and outside the parks.”
“They are unique to you, but are also social and connected.”
” They are constantly changing, so there is always something new to discover.”
Although Disney told the Los Angeles Times that it has “no current intentions” to employ the simulator in the near future, Mandadi’s idea for a “Theme Park Metaverse” is echoed in the recently-approved patent.
Lastly, In the United States, Paris, Hong Kong, Japan, and China, there are 12 official Disney theme parks. Despite global lockdowns due to the COVID-19 epidemic, Disney’s parks, experiences, and goods business generated over $17 billion in revenue in 2021.